Dunkin' Donuts names marketing head

CANTON, Mass. Dunkin' Donuts has appointed Frances Allen as brand marketing officer. As the brand's senior-most marketing executive, she will be responsible for the development and execution of Dunkin' Donuts' marketing strategies and initiatives, advertising and new product launches to further the brand's growth worldwide.

Allen brings to Dunkin' Donuts more than 20 years of consumer branding and food industry experience. She joins Dunkin' Donuts from Sony Ericsson Mobile Communications, where as vp of marketing she developed the company's marketing strategy and implementation plans for the U.S. and Canada. Prior to Sony Ericsson, Allen was at PepsiCo where she served in a number of leadership roles. As vp of innovation for Pepsi-Cola North America, she oversaw the development of new products, new packaging, equipment and merchandising, subsequently directing Pepsi's strategy and programs for health and wellness. At Frito-Lay, a division of PepsiCo, she served as director of international advertising, spearheading the successful launch of the Lays, Doritos and Cheetos brands into new global markets.