Digital Marketing

CHICAGO — Searching for the best bargains has become pastime among shoppers, according to research conducted by Mintel Inspire.

According to the latest data, Mintel found that nearly two-thirds (64%) of U.S. moms said they're spending more time looking for sales, discounts and coupons, compared with last year; while 28% of U.K. consumers were classified by Mintel as "bargain hunters" due to their dedication to comparing prices and reading online reviews.

MOORESVILLE, N.C. —  Following a disappointing second quarter and a pledge to improve going into the second half of the year, Lowe's has launched a new brand strategy to help better position itself as a market leader in home improvement retailing. The company's new tagline, "Never Stop Improving," will replace "Let's Build Something Together," in a new advertising campaign that launched Monday.

MINNEAPOLIS — Target announced that it will offer an exclusive edition of Tony Bennett's next studio album, "Duets II." The deluxe edition of the album will be available at Target stores and at Target.com beginning Sept. 20. Target previously partnered with Bennett in 2006 for his album "Duets An American Classic." 

“I celebrated my 85th birthday in August and the celebration is continuing with this special gift to my fans,” said Bennett. “I hope they enjoy the extra songs found only at Target.”

BRISBANE, Calif. — Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot. 

HOFFMAN ESTATES, Ill. — Kmart announced that it is launching the Latina Smart Fund in celebration of National Hispanic Heritage Month. Promoted through Kmart's Latina Smart Facebook page, the Latina Smart Fund will award $25,000 in scholarships to graduating high school seniors and/or students currently enrolled in college, technical or trade schools.   

SEATTLE and NEW YORK — While the threat of having to collect state sales tax still looms, Amazon.com continues to find new revenue sources. The company announced Tuesday that it will become the largest third-party seller of Hearst magazine subscriptions through an expanded agreement with Hearst Corp. Inc. (NASDAQ: AMZN - News) and Hearst Corporation today announced that the two companies have entered into an expanded, multi-faceted consumer marketing, e-commerce and content relationship.

New York City -- Saks has named Denise Incandela to the newly created role of chief marketing officer for Saks Fifth Avenue.

Incandela, who joined Saks Fifth Avenue in 1999, will continue as president of Saks Direct.
 

NEW YORK – Holiday music playing throughout Toys “R” Us’ flagship store in New York City’s Times Square helped set the stage for chairman and CEO Jerry Storch’s take on what’s to come this season.