Soccer star Blanco to represent Best Buy

CHICAGO Best Buy has found its first brand ambassador in the form of Chicago Fire Soccer star, Cuauhtemoc Blanco. As part of his agreement with Best Buy, he will work with Best Buy in the U.S. as the brand ambassador for the company’s new Hispanic shopping experience; in addition, he will work closely with Best Buy’s 45 Chicagoland stores to encourage learning through technology among young people.

“Technology is an important part of my life – to stay connected with my family and friends in Mexico and staying productive at home. My work with Best Buy brings two of my passions – soccer and technology – together for a common purpose,” said Blanco. “Best Buy employees are well known for their dedication to their customers, and I share their commitment to excellence. I look forward to the chance to work with the employees in Chicago and meet Best Buy’s customers throughout the U.S.” 

Teresa Iglesias-Solomon, vp of multicultural initiatives at Best Buy, said that connecting with Hispanic shoppers was important to the company's growth.

"We believe our involvement with Cuauhtemoc and Chicago Fire Soccer will help us build long-lasting relationships with many new customers, especially those with a Hispanic background,” Solomon said.