Diatect International names chief marketer

HEBER CITY, Utah Diatect International has announced the appointment of Michael Orr as its chief marketing officer effective April 1.

Orr previously served as chief marketing officer for Save On Energy, an OTC-traded alternative fuel company. He led Advanced Lighting Solutions, an OTC-traded company, through a financial and management restructuring as well as a re-capitalization as its president, ceo and chairman of the board.

Diatect ceo and chairman, Dave Andrus, said, “I’m pleased that Mike has joined our newly appointed cfo, Robert Rudman, as a key member of our management team. Mike will help us launch new products, improve our Internet sales operations, build an overall direct response strategy and help us establish a web of national sales and international distributors for our agricultural products. After 95% sales increase in FY’07, we are looking to maintain momentum in yearly revenue growth as we work towards profitability.”