Digital Marketing

SAN BRUNO, Calif. — Walmart is looking to help holiday shoppers find the perfect gift this season with the launch of a new social shopping application.

San Bruno, Calif. -- A report released Thursday by email and cross-channel marketing solution provider Responsys found that promotional email marketing volume during the Thanksgiving holiday weekend hit an all-time high, helping to drive significant increases in online sales.

Bentonville, Ark. -- Wal-Mart Stores Inc. said Wednesday it has debuted a social networking application, calling it Shopycat.

The app uses Facebook data to recommend gifts to consumers, on the company's Facebook page. It is one of the first products to roll out of @Walmartlabs, a unit of the company charged with developing social-networking and mobile technologies for the retailer.

A tacky holiday sweater – and most of us have one – can make for an innovative mall marketing campaign.

Inland US Management, Inland Southwest Management and Inland Pacific Property Services, subsidiaries of Inland Western Retail Real Estate Trust, have kicked off an ugly sweater contest on its holiday website, HolidayFunForAll.com, developed in partnership with Studio 318 out of San Diego. Contest participants are asked to answer a few basic questions and upload a photo of their worst “knitmare” to the website.

Boston -- A new survey by website technology company Modapt and communications firm Morrissey & Co., evaluating mobile phone users’ holiday shopping habits and plans, found that more than half of respondents are making purchases using their mobile devices. Nearly one quarter of those surveyed have used mobile devices in the past to purchase holiday gifts.

The results also show that during the holiday season:

Lewisville, Texas -- Parago, a leading provider of consumer and corporate incentives, announced the launch of a promotional fulfillment service offering designed to reward and communicate to clients’ Spanish-speaking customers in their language of preference.

HOFFMAN ESTATES, Ill. — Sears announced that it is offering free delivery of fresh cut Christmas trees to customers when they order them via Sears.com. Through Dec. 15, customers can go to Sears.com to order their own Fraser fir from the North Carolina Blue Ridge Mountains and have it delivered for free directly to their home, apartment or office. 

Hampstead, Md. -- JoS. A. Bank Clothiers said that net income for the third quarter of fiscal year 2011, ended Oct. 29, 2011, increased 19.3% to $15.0 million verses $12.6 million in the year-ago period. However, the chain warned that its forth quarter has started out more slowly than expected, and that it has adjusted its December merchandising and marketing plans for the stores.

Total sales increased 21.0% to $209.6 million, from $173.3 million. Same-store sales rose 14.6% and direct marketing sales increased 28.6%.