Digital Marketing

GRAND RAPIDS, Mich. — Meijer is taking up the latest retail trend to offer home delivery of fresh-cut Christmas trees.

The company began shipping fresh-cut Fraser fir Christmas trees on Thanksgiving Day, and sales have exceeded expectations within the first few days, announced Liwanag Ojala, VP e-commerce for the Grand Rapids, Mich. -based retailer.

New York City -- New shopping apps, mobile technologies and social media rewards are moving buying decisions back into the stores, according to WSL/Strategic Retail. The finding are part of the company’s Buzz to Buy 2.0 trend report, its second annual survey measuring how the power of Social Media and online information are impacting buying decisions.

RESTON, Va. — Online retail spending has seen a big jump this holiday season to date, according to a new report from ComScore.

According to the research firm, retail e-commerce spending for the first 32 days of the November-December 2011 holiday season saw a 15% spike to $18.7 billion, compared with the corresponding days last year. The overall spending was driven by billion-dollar spending days, including Cyber Monday, Nov. 28 ($1.25 billion), followed by Nov. 29 ($1.12 billion) and Nov. 30 ($1.03 billion).

Reston, Va. -- Retail e-commerce spending for the first 32 days of the November – December 2011 holiday season totaled $18.7 billion, a 15% increase versus the corresponding days last year, according to comScore.

CHARLESTON, S.C. — Shoppers who were out in full force on Black Friday may not walk retail aisles again until just before Christmas — when retailers are expected to heavily discount merchandise — according to the latest America's Research Group/UBS "Christmas Forecast."

SAN BRUNO, Calif. — Walmart is looking to help holiday shoppers find the perfect gift this season with the launch of a new social shopping application.

San Bruno, Calif. -- A report released Thursday by email and cross-channel marketing solution provider Responsys found that promotional email marketing volume during the Thanksgiving holiday weekend hit an all-time high, helping to drive significant increases in online sales.

Bentonville, Ark. -- Wal-Mart Stores Inc. said Wednesday it has debuted a social networking application, calling it Shopycat.

The app uses Facebook data to recommend gifts to consumers, on the company's Facebook page. It is one of the first products to roll out of @Walmartlabs, a unit of the company charged with developing social-networking and mobile technologies for the retailer.