AutoZone Names Agency

Memphis, Tenn. AutoZone, Inc. has awarded advertising agency, Sponge, the title of Agency of Record. The assignment will include television, radio and interactive media and is the first such relationship for AutoZone in its nearly 30-year history.

In addition to developing advertising for AutoZone's 4,000-plus stores around the country, Sponge will also handle the company’s Duralast brand.