Generate names senior vp of integrated sales

LOS ANGELES Generate, a next-generation entertainment studio that produces premium content targeted at young audiences across all media platforms, announced that Peggy Mansfield has joined the company as senior vp of integrated sales.

In her new role, Mansfield will be responsible for initiating marketing partnerships, soliciting sponsorships and negotiating deals related to development projects, online, television and mobile productions, and live events for Generate.

Mansfield was most recently the associate publisher at Entertainment Weekly responsible for overseeing all aspects of sales development, marketing, events, promotions, research and creative services for the brand's print and online properties.