Stop & Shop joins MyPyramid to promote healthy eating

QUINCY, Mass. Stop & Shop said it has joined the U.S. Department of Agriculture as part of “Partnering with MyPyramid: Corporate Challenge,” to encourage consumers to shop for healthy foods and live a healthy lifestyle.

“At Stop & Shop, we readily accept the challenge to help our customers live a healthy lifestyle because the supermarket plays an important role in providing healthful food choices, said consumer advisor, Andrea Astrachan. “Because millions of customers shop our stores weekly, we have a unique opportunity to share the core messages of MyPyramid right where purchasing decisions are made.”

The company will provide key messages to customers such as “Vary Your Veggies” and “Make Half Your Grains Whole, as well as encourage customers to use the new interactive tools on MyPyramid.gov such as the MyPyramid Menu Planner and MyPyramid to plan menus and track their daily intake.