Digital Marketing

SUNBURY, Pa. — Weis Markets recently expanded its loyalty card program with a gold preferred customer offering that customizes offers for regular shoppers who spend at least $3,500 in a calendar year.

"Once a calendar year Weis will send out gold cards to qualifying customers based on their shopping habits the previous year," the grocer stated on a website explaining the deal. "The gold card will have an expiration date printed on it, and if you qualify again the next year you’ll automatically be sent a new card."

New York City -- Saks Fifth Avenue announced Thursday a redesign of the SaksPOV website.

SaksPOV presents a point of view from Fifth Avenue on fashion, culture and art, and the site features robust multimedia content, designer features, Saks brand coverage and lifestyle pieces. SaksPOV launched initially in December 2010.

“We will use SaksPOV as an outlet to engage with our customers and as a portal for our fashion lifestyle content,” said Denise Incandela, CMO and president of Saks Direct.
 

BENTONVILLE, Ark. — Sam's Club announced that Eddie Matney, Reinaldo Alfonso and Michael Vlasich have joined the company's Simply Delicious Chef Brigade, a team of all-star restaurant chefs who creatively use one ingredient in multiple dishes as inspiration for everyday cooking.

"I know half the money I spend on advertising is wasted, but I can never find out which half."

 – John Wanamaker, Department Store Tycoon and Marketing Pioneer of the early 20th Century

“There is an online privacy war going on, and without help, consumers will lose.”

– Chris Calabrese, Legislative Counsel, American Civil Liberties Union

Beachwood, Ohio -- DDR Corp announced the launch of ValuText, a location-based, mobile marketing service specifically designed to drive sales and productivity at the company's prime assets. ValuText couples physical retail assets with state-of-the-art, location-based mobile marketing. The program allows shoppers to connect with desired retailers as they enter the shopping center to avail themselves of real-time sales and promotions.

GRAND RAPIDS, Mich. — Meijer is taking up the latest retail trend to offer home delivery of fresh-cut Christmas trees.

The company began shipping fresh-cut Fraser fir Christmas trees on Thanksgiving Day, and sales have exceeded expectations within the first few days, announced Liwanag Ojala, VP e-commerce for the Grand Rapids, Mich. -based retailer.

New York City -- New shopping apps, mobile technologies and social media rewards are moving buying decisions back into the stores, according to WSL/Strategic Retail. The finding are part of the company’s Buzz to Buy 2.0 trend report, its second annual survey measuring how the power of Social Media and online information are impacting buying decisions.

RESTON, Va. — Online retail spending has seen a big jump this holiday season to date, according to a new report from ComScore.

According to the research firm, retail e-commerce spending for the first 32 days of the November-December 2011 holiday season saw a 15% spike to $18.7 billion, compared with the corresponding days last year. The overall spending was driven by billion-dollar spending days, including Cyber Monday, Nov. 28 ($1.25 billion), followed by Nov. 29 ($1.12 billion) and Nov. 30 ($1.03 billion).