Digital Marketing

Redmond, Wash. -- PlayNetwork on Wednesday announced a partnership with restaurant and entertainment chain Dick's Last Resort, to provide original video, social engagement and custom music programs.

PlayNetwork said it is producing "Dick's TV," which features a lineup of original programming and product promotions.

PORTLAND, Ore. — Fred Meyer's jewelry retail subsidiaries, Fred Meyer Jewelers and Littman Jewelers, which make up the third-largest fine jewelry retailer in the United States, have announced the launch of the Fredmeyerjewelers.com and Littmanjewelers.com mobile websites, optimized for mobile devices including iPhone and Android smartphones.

Boston -- A report released Wednesday by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

The report, Marketing Capabilities for the Digital Age, presents the findings of a BCG survey of marketing executives at 31 major corporations globally and presents an overview of the digital landscape.

Portland, Ore. -- Fred Meyer Jewelers, the nation’s third-largest fine jewelry retailer, announced the launch of mobile websites for its namesake and Littman Jewelers brand. The sites are optimized for mobile devices including iPhone and Android smartphones.

Fred Meyer Jewelers has partnered with Moovweb to create the mobile enabled websites. The mobile websites serve as a complement to the regular sites with functional ecommerce capability.

By Paul Cook, [email protected]

PORT WASHINGTON, N.Y. — Ahead of the toy industry's annual convention this February, The NPD Group has reported that U.S. retail sales of toys generated $21.18 billion in 2011 compared with $21.68 billion in 2010, a decline of 2%. 

FORT WORTH, Texas — RadioShack announced that preliminary net sales and operating revenues for the fourth quarter ended Dec. 31, 2011 increased approximately 6% to $1.39 billion compared with $1.31 billion for the fourth quarter last year. Comparable-store sales for company-operated stores increased approximately 2% during the 2011 fourth quarter.

The company said it expects diluted earnings per share for the 2011 fourth quarter to be in the range of 11 cents to 13 cents, compared with 51 cents per diluted share reported in the 2010 fourth quarter.

HOFFMAN ESTATES, Ill. — Sears announced that it has partnered with H&R Block to launch a new website dedicated to helping consumers prepare for tax season.