Digital Marketing

What a fortuitous promotion Target ran this week featuring a collection of nine Grammy Award nominated artists in its weekly ad. The awards program drew a record audience, and between ads during the broadcast and the artists featured in the circular Target gave a broad range of music lovers a reason to visit Target.com during the show or stop by their local store after the program.

DEERFIELD, Ill. — Walgreens on Friday launched @WAGSocialCare, a Twitter customer hotline that takes on complaints and praise from Walgreens customers via the social media site. The site is being followed only by 20 "tweeters" through Monday, as compared with the more-than 90,000 who follow Walgreens' corporate Twitter account.

SAN JOSE, Calif. — Altierre, a provider of ultra low-power wireless solutions for retailers, has announced that retail industry veteran and former Longs Drug Stores CEO Steve Roath has joined the company’s board of directors.

In case you missed it, Kate Berg, president of Bentonville-based Collective Bias, shared her views about where social media is headed and what it means for brands in the most recent issue of Connecting Northwest Arkansas. Berg is helping invent the future at the rapidly growing social shopper agency so it’s worth taking a minute to get inside her head. Read more.

DEERFIELD, Ill. — Walgreens is following in the footsteps of the likes of Target and Walmart in offering a digital edition of its weekly advertising circular that will offer additional items through Walgreens.com and the company's mobile applications.

The Sunday circular — read by more than 50 million consumers, according to Walgreens — also will get a new look and feel, designed to improve the shopping experience.

New York City -- Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.

According to the report, Walgreens sent out 5,000 messages in January via Twitter stating: "Check out Halls' new cough drops in the cold aisle."

East Palo Alto, Calif. -- Ikea said Thursday it has plugged in four Blink Level 2 electric vehicle charging stations at its East Palo Alto, Calif., store. The initiative is in partnership with ECOtality and represents the eighth EV project for IKEA in the United States.

To charge an EV at Ikea East Palo Alto, drivers pull into a designated parking spot, swipe their Blink InCard (RFID card), and plug the charger into the EV to charge the vehicle.

Reston, Va.  -- Online retail spending reached $49.7 billion for the fourth quarter, up 14% over a year ago, according to comScore.  It was the ninth consecutive quarter of positive year-over-year growth and fifth consecutive quarter of double-digit growth rates. For the entire 2011 year, U.S. retail e-commerce spending reached a record $161.5 billion, marking a 13%  increase from 2010.