Toys'R'Us enhances safety microsite

WAYNE, N.J. Toys"R"Us announced that it has enhanced its Safety microsite, www.Toysrus.com/Safety. The company said it has added expanded content and new features including safety-related news, as well as tips about accident prevention throughout the year.

The new site launched on Sept. 9 with a focus on baby safety during the month of September, featuring guidelines developed in collaboration with Safe Kids Worldwide, the world's leading childhood injury prevention organization.

"As one of the leaders on the critical issue of children's safety, we are pleased to present important new content to augment our heavily-visited Safety microsite," said Jerry Storch, chairman and ceo of Toys"R"Us. "Since introducing this dedicated safety resource last fall, it has become a valuable vehicle for millions of parents and caregivers to access vital child and product safety information. We know that providing the safest environment for children requires constant vigilance, and we hope parents will continue to look to the "R"Us family as partners in helping them achieve that shared goal."