Wal-Mart launches voter registration campaign

BENTONVILLE, Ark. Wal-Mart has launched a voter registration campaign that will feature public service announcements on its in-store television network later this month to encourage both shoppers and associates to register and vote in the November elections.

The campaign will include two, 15-second PSAs that will encourage viewers to register to vote and cast their ballots in the upcoming election. The PSAs will run in stores through Election Day.

The company has also launched a voter registration portal on its corporate Web site, www.walmartstores.com/vote, and feature posters with voter registration information at nearly 600 Sam’s Club U.S. locations.

“Pollsters have found that our core shoppers, Walmart women, are an influential demographic in the upcoming presidential election,” said Leslie Dach, Wal-Mart’s evp of corporate affairs and government relations. “Our voter registration campaign is designed to encourage millions of customers and associates to register and cast their vote.”