Limited Launches E-Commerce Site

Columbus, Ohio The Limited announced Tuesday it will debut an online store, entering the e-commerce trade for the first time.

Under the ownership of private-investment firm Sun Capital Partners, Inc., The Limited will launch the first-ever online store, www.thelimited.com, carrying what the company says will be a full selection of in-store apparel, as well as extended sizes, an outfitting guide and a store locator.

After becoming independent from Limited Brands Inc. in 2007, the creation of an e-commerce site was one of The Limited's first major business objectives, the company said.

The online store will replace the previously offered "Limited Delivers" program which located styles and sizes at store locations and delivered them to the customer's home.