Digital Marketing

By Laura Marriott, [email protected]

New York City -- A study released Thursday by WSL/Strategic Retail found that 52% of Americans are struggling to afford the necessities, and for many even that is a stretch.

The “How America Shops MegaTrends report, Moving On 2012,” revealed among its significant findings that the youth market, 18-34 year olds, has the highest percent of those who do not have enough money to cover their basic needs, with close to a quarter (24%) in financial turmoil.

New York City -- Macy’s has unveiled the launch of its new Facebook page. Shifting to Facebook’s new timeline format, Macy’s will now share the history of its brand, as well as the company’s current news and initiatives.

Dallas -- SRS Real Estate Partners said that Glori Rodriguez has been named a senior marketing coordinator in the South Florida office.

Rodriguez will be responsible for executing the national and local marketing strategies for the South Florida office including broker transaction support, identity building, and lead generation initiatives.

Prior to SRS, she was a business development coordinator at Bureau Veritas N.A.

New York City -- Bloomingdale’s said Monday it has launched a new customer loyalty program called Loyallist in all U.S. retail locations and online. 

BENSALEM, Pa. — Charming Shoppes is making it easier than ever for women to design and share their favorite looks. On the heels of the successful launch of their new fit and style technology, Fashion Genius, Lane Bryant and its sister brands Catherines, Fashion Bug and Sonsi have further enabled the customer's shopping experience by enabling women to build personalized outfits based on their Fashion Genius fit and style profile, share their outfit creations across their preferred social network and vote for their favorite customer created looks.

SAN FRANCISCO — Williams-Sonoma is helping consumers create their dream kitchen with the launch of Cultivate.com. Offering information about kitchen design and remodeling in one destination, the website will feature advice from acclaimed kitchen experts, thousands of inspirational photos, recommendations for local kitchen professionals and unique planning tools, the company announced Friday.

News this week that Walmart acquired a majority stake in one of China’s fastest growing e-commerce companies positions Walmart to become a dominant multichannel player in China far faster than it ever would have on its own.