Digital Marketing

New York City -- A Tuesday report by Mobile Commerce Daily said that Victoria’s Secret is furthering its m-commerce initiative by running mobile commerce-enabled ads that allow consumers to shop directly from their handsets no matter where they are.

The ads are running within Us Weekly’s mobile site.

Two different ads encourage consumers to tap on the ad to be redirected to the company’s landing page, where they can shop the advertised promotions.

Las Vegas -- Internet retailer GRB Holdings on Monday announced the launch of two new e-commerce websites: GreenThumbDecor.com and SilverGroupMall.com/SG1277.

By Kyle Priest, [email protected]

Pinch yourself: We really do live in a real world where sometimes you just need to touch stuff.

Coral Gables, Fla. -- A University of Miami study found that the display of a social media icon such as a Facebook “Like” button or a Twitter symbol on a shopping website influences a consumer’s buying decision.

By Laura Marriott, CEO, NeoMedia Technologies, [email protected]

By Laura Marriott, [email protected]

New York City -- A study released Thursday by WSL/Strategic Retail found that 52% of Americans are struggling to afford the necessities, and for many even that is a stretch.

The “How America Shops MegaTrends report, Moving On 2012,” revealed among its significant findings that the youth market, 18-34 year olds, has the highest percent of those who do not have enough money to cover their basic needs, with close to a quarter (24%) in financial turmoil.

New York City -- Macy’s has unveiled the launch of its new Facebook page. Shifting to Facebook’s new timeline format, Macy’s will now share the history of its brand, as well as the company’s current news and initiatives.