Amazon.com Launches Texting Campaign

Seattle Amazon.com customers can sign up for a daily text alerts which are sent directly to a mobile device.

Customer alerts inform shoppers of promotions and Amazon.com’s “deal-of-the day” offer. Shoppers can make a purchase via their personal device by typing the text command "buygb," or following the link in the text message. Both direct shoppers to the Amazon mobile Web site, which can be viewed directly from their mobile phone.

Amazon said it is also rolling out several new features designed to make holiday shopping easier, such as holiday shopping guides, a celebrity chef blog and their Universal Wish List.