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Digital Marketing

  • Pepsi hits right notes with Grammy sponsorship

    PURCHASE, N.Y. — Pepsi is giving fans a richer Grammy experience by partnering with The Recording Academy and entertainment platform Vevo, to create the "Best New Artist" video series.

  • The Price is Right?

    When Target recently announced its new online price matching policy, I’m sure I wasn’t the only retail analyst whose first thought was: “This could be a pretty big deal.” While a number of retailers (including Target itself) have experimented with similar price-matching or pricing guarantee programs in the past, this new policy takes things to a new level.

  • TPN adds Shamberg to team

    Retail marketing agency, TPN, part of the Diversified Agency Services division of Omnicom, named Scott Shamberg SVP of growth and emerging commerce.

    TPN said the addition of Shamberg would help the firm stay ahead of the curve as the retail and commerce landscape continues to evolve.

  • Crossmark creates new experience agency

    BrandMasters is the name of a new experiential marketing agency created by Crossmark.

  • New L'Oréal site encourages scientific learning

    NEW YORK — L'Oréal USA today announced the official launch of www.forgirlsinscience.org, a Web site designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics. 

  • E. & J. Gallo Winery, Campbell Soup Company receive innovation and creativity award

    SCOTTSDALE, Ariz. — E. & J. Gallo Winery and the Campbell Soup Company have won the 2013 CPG Awards for Innovation and Creativity.

    The Grocery Manufacturers Association and its Associate Member Council give the award annually to companies they determine have demonstrated creativity and innovation and have made a significant impact on the industry knowledge base.

  • Study: Marketers to increase spend, hiring in 2013

    Portland, Ore. -- Survey results released Monday by Infogroup Targeting Solutions and Yesmail Interactive found that almost 70% of companies plan to spend more on data-related marketing initiatives in 2013, with a heavy emphasis on hiring.

    More than half of the respondents surveyed said they plan on adding new employees to oversee their data efforts this year, including analysts and executives.

  • JustFab.com to make kids fabulous

    EL SEGUNDO, Calif. — JustFab, a leading fashion-subscription e-commerce site and lifestyle fashion brand, has acquired children's fashion brand and personalized e-commerce service, FabKids.

    JustFab is headed by president and creative director Kimora Lee Simmons. FabKids was launched by ShopStyle founder and serial entrepreneur, Andy Moss, and mom and actress Christina Applegate, in August 2012.

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