Digital Marketing

EL SEGUNDO, Calif. — JustFab, a leading fashion-subscription e-commerce site and lifestyle fashion brand, has acquired children's fashion brand and personalized e-commerce service, FabKids.

JustFab is headed by president and creative director Kimora Lee Simmons. FabKids was launched by ShopStyle founder and serial entrepreneur, Andy Moss, and mom and actress Christina Applegate, in August 2012.

SCOTTSDALE, Ariz. — E. & J. Gallo Winery and the Campbell Soup Company have won the 2013 CPG Awards for Innovation and Creativity.

The Grocery Manufacturers Association and its Associate Member Council give the award annually to companies they determine have demonstrated creativity and innovation and have made a significant impact on the industry knowledge base.

Portland, Ore. -- Survey results released Monday by Infogroup Targeting Solutions and Yesmail Interactive found that almost 70% of companies plan to spend more on data-related marketing initiatives in 2013, with a heavy emphasis on hiring.

More than half of the respondents surveyed said they plan on adding new employees to oversee their data efforts this year, including analysts and executives.

It’s going to be a long night for employees of the Rockfish digital solutions firm as they conduct a first of its kind event called a "Hackathon," designed to yield rapid innovation.

New York -- Brands and retailers have the most followed or “Liked” pages on social media, according to WSL/Strategic Retail. Nearly two-thirds (61%) of users who “Fan” social media pages, are choosing to follow brands and retailers -- beating out celebrities and TV shows which are followed by just over half of users.  

The finding was unveiled as part of the company’s Buzz to Buy 3.0 trend report, its third annual survey measuring how the power of Social Media and online information are impacting buying decisions.

MOUNTAIN VIEW, Calif. — Best Buy has partnered with Listia, a Web and mobile marketplace where customers can trade used items for new ones.

According to the agreement terms, Listia will enable customers to trade their used items for new Best Buy products via its Rewards Store.

By TJ Person, [email protected]

Using a smartphone for everyday transactions is becoming commonplace, with an estimated 86 million Americans using their smartphone to shop every day. They use it to pay; they use it for specials; and they use it to redeem coupons.  

Ann Arbor, Mich. -- Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with e-commerce overall, according to the Luxury E-Retail Satisfaction Index released by customer experience analytics firm ForeSee. Luxury brands have an aggregate score of 77 on the study's 100-point scale, falling just short of the average score of the top 100 online retailers overall (78).