Digital Marketing

It’s going to be a long night for employees of the Rockfish digital solutions firm as they conduct a first of its kind event called a "Hackathon," designed to yield rapid innovation.

Naperville, Ill. — OfficeMax is joining forces with Go Daddy, a leading web-hosting and domain name provider.

OfficeMax's exclusive bundles of Go Daddy website services will allow businesses to register their domain names, create professional websites and maximize their business visibility on Internet search engines. There are no monthly service fees. One-year service bundles range from simple domain and website authentication to hosting an online store.

Target has debuted six brands that will be available exclusively online.
 

By TJ Person, [email protected]

Using a smartphone for everyday transactions is becoming commonplace, with an estimated 86 million Americans using their smartphone to shop every day. They use it to pay; they use it for specials; and they use it to redeem coupons.  

Ann Arbor, Mich. -- Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with e-commerce overall, according to the Luxury E-Retail Satisfaction Index released by customer experience analytics firm ForeSee. Luxury brands have an aggregate score of 77 on the study's 100-point scale, falling just short of the average score of the top 100 online retailers overall (78).

New York -- Target has debuted six brands that will be available exclusively online.

WESTLAKE VILLAGE, Calif. — Dole Food Company has started the New Year with a new look for its website.

Dole describes the redesigned website as easy for consumers to use on all tablets and mobile devices. Dole teamed up with Santa Monica-based digital agency Blitz for one year to work on the redesign.

Stamford, Conn. -- Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.

QR code usage as reported by more than 5,000 consumers surveyed stands at 15% on average and at 27% for consumers 18 to 34 years old, according to “QR Code Use” study.