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Digital Marketing

  • Overstock.com, Rewards Network partner on dining loyalty program

    Salt Lake City -- Overstock.com said Thursday it is launching the Club O Dining Rewards program in partnership with Rewards Network.

    The enhancement to the e-retailer’s current loyalty program allows members to automatically receive reward dollars in their Club O account equal to 5% of their total dining bill when they visit participating Club O Dining Rewards restaurants and pay their bill using any credit or debit card they have registered with their Dining Rewards account.   

  • Walgreens shares vision for 2013 and beyond

    CHICAGO — "[The year] 2012 was definitely an important year for Walgreens," Greg Wasson, Walgreens president and CEO, told shareholders here, at the Navy Pier, Wednesday afternoon, at the chain's annual shareholder meeting. "We did make some tough choices to protect and solidify … our position for the long term," he said. "[But] our vision is crystal clear to become the first choice for health and daily living in America."

  • Study: Convenience trumps price for both in-store and online shoppers

    Boston -- The number one reason people choose to shop either in-person or online is convenience and not price, according to the results of a new survey released by Continuum, a global design and innovation consultancy. Continuum's 2012 Service Design Report looked at data from more than 1,000 consumers across the country and uncovered the top reasons they choose whether to shop in-stores or online.

    The top reasons respondents say they shop in stores are:
    • For convenience (40%);
    • They don't trust the quality online (22%);

  • Tecate celebrates Hispanic football fans

    NEW YORK — Tecate and Tecate Light announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football. The brand equity will place bilingual thematic POS materials with the slogan "A Man Knows How to Choose His Team," cross-merchandise and consumer promotions at off-premise locations across the country between Jan. 1 and Feb. 15, 2013.

  • Krafts MiO looks to score at Super Bowl

    GLENVIEW, Ill. —  Kraft has joined with other leading advertisers willing to plunk down several million dollars for the opportunity to air a 30 second sport promoting its MiO brand water enhancer during the Super Bowl XLVII on February 3.

  • Lululemon pops up across from its flagship in NYC

    NEW YORK — A major renovation may be underway at Lululemon’s flagship store in Manhattan, but the fast growing retailer isn’t missing a beat.

    The Vancouver, B.C.-based operator of 201 stores has set up a temporary store at 1142 Third Ave., across from its flagship location to satisfy the New Yorkers’ needs while the four-month renovation is underway.

  • Kmart leverages star power to grow apparel sales

    HOFFMAN ESTATES, Ill. — Select Kmart locations will carry apparel and accessories collections developed by pop superstars Adam Levine and Nicki Minaj in an effort to boost sales. Both collections will also be available via the ShopYourWay.com social shopping platform.

  • GameStop results shed new holiday insights

    GRAPEVINE, Texas — Lower in-store traffic at GameStop during the holiday resulted in a decline in same-store sales during the first nine weeks of the company’s fourth quarter.

    Total global sales for the nine-week period ended December 29 decreased 4.6%, compared to com 2011 holiday sales period. Comparable store sales decreased 4.4%, with U.S. comps of -3.5% and international comps of -6.4%.

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