F.Y.E. selects Media Logic as social media agency

Albany, N.Y. F.Y.E. has selected Media Logic as its social media agency of record.

“Media Logic’s track record demonstrates that they clearly understand the dynamics of modern marketing and the power of social media in particular,” says Barry Burmaster, director of marketing, visual merchandising, CRM and fye.com at F.Y.E., which operates more than 550 stores offering a wide selection of entertainment products. “Together, we have designed a unique social marketing program that we believe will enhance our overall brand, strengthen our relationship with consumers and drive sales.”

The program will connect all the F.Y.E. stores and products using a new, playful website that features social media functionality and allows fans to interact in real time. For instance, the new website might simultaneously stream a concert from a store in the Seattle area, an autograph signing from another store in Chicago and post fan photos taken at an F.Y.E.-sponsored event in Philadelphia. Fans will be able to not only watch what is going on but also participate and share their activity on multiple social networks.

While F.Y.E. has experimented with social media in the past, Media Logic will be providing a systemic approach, guidance and support to create stronger interest and active participation. The agency’s proprietary Zeitgeist & Coffee SM social-management program is specially designed to help organizations ramp up their social media marketing efforts, making them more effective and easier to implement and more organic and responsive to the market.