Digital Marketing

By Mike Wehrs

By Raymond Florio, [email protected]

Kansas City-based advertising agency Barkley was hired by Big Lots to help the closeout retailer with a broad range of marketing and brand strategy initiatives.

Barkley will provide Big Lots with full-service advertising and marketing duties including brand strategy, and broadcast, print and in-store executions. Barkley will also partner with Big Lots on web strategy and execution.

Reston, Va. -- A report released Friday by comScore showed that holiday online spending grew 14% year-over-year to $42.3 billion, as individual shopping days reached record spending levels.

Total results, however, fell slightly short of early-season predictions, as softer-than-expected buying occurred during the early to mid weeks of the period.

Oak Brook, Ill.-based Ace Hardware launched Instant Savings, a program for Ace Rewards members that allows them to receive instant discounts at the register.

“We have made it even easier for our customers to shop with Ace by delivering more value and convenience for them,” said John Surane, senior VP, merchandising, marketing, advertising and paint. “We constantly look for ways to add value for our customers, and Instant Savings is a major new exclusive benefit to our Ace Rewards loyalty program that does just that.”

New York -- Polaroid has announced plans to launch a new experiential retail concept called Polaroid Fotobar, opening at least 10 locations in 2013. The stores are designed to allow consumers to take the images from their digital devices and easily turn them into museum-quality art. Polaroid Fotobar envisions the stores becoming a recreational and entertainment destination in addition to a place to shop.

Online holiday season sales grew 14% to $42.3 billion, a little short of comScore’s pre-season forecast.

The online measurement firm originally projected that online sales during the November and December period would increase 16% to $43.4 billion. However, after a strong start online sales fizzled a bit in early December and never quite regained enough momentum to achieve the firm’s earlier target.

After year of record online sales it’s not surprising that returns are also forecast to hit new highs, especially this week.