Digital Marketing

Coral Gables, Fla. -- The likelihood that shoppers will make a purchase online is directly related to the number of product options that are displayed and to how the product information is displayed, either visually or with text. Research from the University of Miami School of Business Administration found when larger assortments of products (i.e. many options) are displayed with images rather than text, shoppers are less likely to purchase a product.

CodeBroker has developed a marketing tool that enables retailers to securely deliver money savings offers to potential consumers via Facebook, while increasing brand awareness and building customer loyalty.

Created with retailers who are reluctant to leverage Facebook to offer discounts in mind, Smart Coupons for Facebook lets retailers know when an offer is received on Facebook, when it is viewed and when and where it was redeemed — which, according to CodeBroker, provides retailers with a comprehensive picture of the purchase funnel.

Given the overwhelming emphasis on e-commerce, mobile apps and digital initiatives this holiday season, Target offered a trip down memory lane on its website, where it showcased some interesting marketing efforts.

Black Friday came early for Rakuten.com Shopping. The online marketplace saw a huge jump in visits to the site, consumer sales and conversion on and leading up to the biggest shopping day of the year.

Rakuten.com Shopping reported a rise in consumer sales and traffic beginning the Monday before the big sale days, with a spike on Thanksgiving Day and a crescendo at 10 a.m. PST on Black Friday.

Given the origins of Cyber Monday, it should have become irrelevant in the grand scheme of online holiday sales. That’s far from the case though as evidenced by the latest insights from digital measurement firm comScore.

The leading digital measurement firm released data late Tuesday showing Cyber Monday sales increased 18% to more than $1.7 billion to establish a new record for the heaviest online shopping day in history. It was also the second day this season in which online sales surpassed $1 billion which was the case on Black Friday.

New York -- There are significant similarities between Millennial and Boomer shoppers. A study of Millennial and Boomer purchasing trends conducted by Radius Global Market Research shows that while there are certainly differences, there are also significant similarities between the groups.

San Bruno, Calif. -- Walmart said that Cyber Monday 2013 was the biggest online sales day in its history.

The top-selling items at Walmart.com on Cyber Monday included the following:

There were more than 1 billion page views on Walmart.com from Thanksgiving through Cyber Monday, which the retailer said made for record sales.

Walmart said Cyber Monday 2013 was the biggest online sales day in its history and that the five-day period from Thanksgiving to Cyber Monday was the highest five-day stretch in online sales to date, but stopped short of disclosing actual sales results.