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Klum to serve as face of Jordache


NEW YORK — Supermodel Heidi Klum will serve as the face of Jordache's latest ad campaign.

Shot by photographer, director and longtime Klum collaborator, Rankin in New York City, the ad features Klum, clad in Jordache Jeans, dancing to a sequence choreographed by Emmy award winner and ever-popular judge and contributing choreographer for Fox's hit TV show "So You Think You Can Dance," Mia Michaels. This is the third time Jordache has selected Klum to be featured in their ad. The multifaceted campaign will include a national television commercial and print ad that will run beginning in mid August.

"We are thrilled to be working with Heidi Klum once again," says Liz Berlinger President of Jordache. "Heidi is beautiful, and incredibly talented, with a vivacious personality - she is a great fit for Jordache. She represents the heart of Jordache - iconic fashion, family values, approachable style and grace. We had such a positive experience working together on the last campaign and look forward to Heidi as the face of Jordache for our jeans line. We are excited to be able to provide our customers with the latest styles and colors of jeans, at great prices."

Jordache jeans are available exclusively at Walmart stores.

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