Digital Marketing

San Mateo, Calif. -- A survey by The E-tailing Group and MyBuys found that consumers are more comfortable sharing data with retailers than they are with social networks, especially if it enhances the shopping experience.

Former Walmart chief merchandising officer John Fleming was named to the board of advisors at the online shopper engagement firm Jingit.

SECAUCUS, N.J. — Panasonic Corporation of North America has launched a new communication campaign designed to bring attention to the brand's broad scope of products and solutions designed to meet consumer, business-to-business, and industrial needs. The campaign will also underscore Panasonic's global commitment to becoming the electronics industry's leader in green innovation by its 100th anniversary in 2018.

New York -- Modell's Sporting Goods has added a mobile component to its MVP loyalty program. The sporting goods retailer is using Key Ring Reward Cards’ mobile coupon and customer acquisition platform to introduce mobile into its loyalty marketing mix for its 150 retail locations.

ARMONK, N.Y. — IBM's fifth annual Online Retail Holiday Readiness report has uncovered that 2012 may just be the year of mobile.

Based on data from more than 500 U.S. retailers, the report found that online mobile sales increased 88.8% in second quarter 2012, compared with year-ago period.

What's more, IBM is forecasting that mobile sales will reach 20% of total online holiday sales this holiday season, and that mobile traffic will close in on 25%.

NEW YORK — Macy's announced that Brazilian actress and model Camila Alves, will serve as the ambassador for it's exclusive I.N.C. International Concepts brand. Beginning this fall and continuing through 2013, Alves will highlight I.N.C.'s fall collection as she appears in a multi-platform campaign with a significant presence in print, digital and in store. Alves also takes on the role of media spokesperson, being at the forefront of all brand messaging such as new initiatives and product launches.

GREEN BAY, Wis. — Shopko has hired a long-time retail marketing executive, with extensive experience in the beauty and apparel sectors, to help develop the Shopko brand as it moves forward with the conversion of its newly acquired Pamida stores to the Shopko Hometown format.

NEW YORK — Actress Kate Hudson will serve as the face of Ann Taylor for the third consecutive season.

"We are thrilled to continue our collaboration with Kate – someone who leads a full life and who captures the spirit of the Ann Taylor woman. She truly represents our continued commitment to celebrating women of substance and style," said Brian Lynch, brand president of the Ann Taylor division of Ann Inc.

LOS ANGELES — Sears is targeting young women with a new career-focused apparel line called Metaphor. The apparel collection, which is scheduled to hit stores in August, will include jackets, trousers, shirts and dresses at reasonable price points, according to the company. The line will be complemented by fashion footwear and jewelry.

BOCA RATON, Fla. — Office Depot has revealed a new back-to-school advertising campaign featuring multi-faceted actor, comedian and host of "America’s Got Talent," Nick Cannon. The campaign showcases Office Depot’s technology and fashion assortment to help students “Be Ncredible” this school year.