Bank of America Merchants implement First Data solution

Atlanta -- First Data Corp. announced that Bank of America Merchant Services will offer the First Data OfferWise solution to all eligible merchants’ 650,000 U.S. locations through 2Go Media’s iDeals Marketing Platform.

The integration of the First Data OfferWise solution through an API developed by CardSpring will allow Bank of America Merchant Services customers to electronically attach offers such as deals, eCoupons and loyalty programs to one or more of a consumer’s payment cards or mobile wallets to enable automatic redemption of the offer at the point of sale. The iDeals marketing platform publishes these offers to leading deals sites, local shopping directories and search engines to reach millions of consumers.