Digital Marketing

New York -- There are significant similarities between Millennial and Boomer shoppers. A study of Millennial and Boomer purchasing trends conducted by Radius Global Market Research shows that while there are certainly differences, there are also significant similarities between the groups.

San Bruno, Calif. -- Walmart said that Cyber Monday 2013 was the biggest online sales day in its history.

The top-selling items at Walmart.com on Cyber Monday included the following:

There were more than 1 billion page views on Walmart.com from Thanksgiving through Cyber Monday, which the retailer said made for record sales.

Walmart said Cyber Monday 2013 was the biggest online sales day in its history and that the five-day period from Thanksgiving to Cyber Monday was the highest five-day stretch in online sales to date, but stopped short of disclosing actual sales results.

Chicago -- A majority (88%) of retailers are using social media as part of their 2013 holiday marketing blitz. But they still remain divided about mobile marketing, with only 38% using it this year, down from 50% in 2012.

Chef Boyardee is driving sales by partnering with Microsoft to offer customers a chance to win the highly coveted Xbox One.

Five daily winners will be selected between now and Feb. 18, 2014. Participants must visit www.winwithchef.com and enter the eight-digit code found on specially marked cans and microwave cups of Chef Boyardee.

Tablets, headphones and gaming hardware were the most frequently purchased consumer electronics products during a weekend which saw more than half of CE sales occur online.

The Consumer Electronics Association said 55% of U.S. adults who bought consumer electronics on Thanksgiving Day and Black Friday did so online, well ahead of the 45% who did so in 2012.

New York - Companies seeking to get closer to their customers simply need to remember and acknowledge their birthdays. A new online survey conducted by analytics and marketing technology provider Fulcrum finds that nearly three-out-of-four (74%) consumers who received birthday messages from a company they do business with thought more positively of the company afterward.

The 80 million strong Gen Y is a retail force to be reckoned with

A generational shift is afoot that’s about to upend the retail landscape.