Digital Marketing

New York -- Online giant Amazon has opened a pop-up store in Westfield San Francisco Centre, San Francisco. The pop-up sells Kindle tablets and e-readers, as well as branded covers and power adapters from vending machines, according to The Wall Street Journal. It is one of a handful of pop-ups the company has opened in malls.

Citing one of the employees at the location, WSJ reported that the pop-up store would close after two weeks.

SodaStream International named veteran entertainment industry executive Scott Guthrie as regional general manager of the Americas reporting directly to CEO Daniel Birnbaum.

New York -- Overall spending over Black Friday weekend was expected to hit $57.4 billion, according to the National Retail Federation, which is down 2.8% from last year’s $59.1 billion. It was the first spending decline on a Black Friday weekend since 2009. But there was some good news for retailers: Online sales soared over the holiday weekend.

The NRF estimated that 141 million Americans shopped during the four-day weekend, up 1.2% from a year ago.

Chicago -- Shoppers visited more stores and spent more money across the days of Thanksgiving Day and Black Friday (Nov. 28 and 29) than they did last year, according to ShopperTrak.

When compared to Thanksgiving and Black Friday last year, brick-and-mortar shopper traffic increased 2.8%, to more than 1.07 billion store visits. Retail sales also increased by 2.3%, as shoppers spent an estimated total of $12.3 billion across the two days.

Macy’s is kicking off its fifth annual National Believe Day. As part of Macy's nostalgic Believe campaign, which was inspired by the New York Sun's famous editorial "Yes, Virginia, there is a Santa Claus," National Believe Day was created to spread the season's message of kindness and generosity toward others.

New York -- Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

During a 24-week period, from June 2013 through November 2013, Hispanics' market share of visits to Experian Marketing Services' Hitwise Retail 500 Websites was 21% higher on average than the online population. Further, the analysis found that this market share widened in October 2013 and continued to increase through November.

Canada's Jean Coutu Group is helping to bolster holiday sales with the launch of its "e-store window" inside the Longueuil Metro Station. Commuters will be able to shop a wall of deals using their smartphones with delivery before Dec. 24. 

Boston – The top five brand experience trends for 2014 include retail relevancy and “small data,” according to brand experience agency Jack Morton. The company predicts the following five trends will prove dominant in brand experience during the upcoming year.