Digital Marketing

Pin, share, Tweet will join sit, stay, come at the AKC/Eukanuba National Championship when Procter & Gamble introduces cutting-edge social capabilities to the top dog show.

The entire event scheduled for December 13-15 in Orlando will be live streamed which gives those who visit Live.Eukanuba.com the opportunity to virtually sit ringside. However, where things get interesting is with the addition of interactive features to the live streaming that will allow viewers to immediately chat, share, Pin, post and Tweet with the click of a button.

Black Friday social mentions more than doubled those of Cyber Monday this year. But a new infographic from SAP shows that consumers felt the most excited and happy about Cyber Monday.

New York -- Target is testing a section of its website that features products popular on Pinterest.

The Target Awesome Shop includes products from several lines, including beauty, each of which is among those most-pinned on Pinterest in the last few days. The products are mentioned only if they have at least a four-star guest review.

The website is currently in beta testing and was put together "in a matter of a few weeks" by Target's Rapid Accelerated Development team, a small group of digital experts working for the company.

Tide Pods, a line of laundry detergent capsules from Proctor & Gamble, has partnered with clothing designer and Council of Fashion Designers of America member Tracy Reese.

For the first time, Reese will be introducing machine-washable fashions as part of her fall 2014 collection. The collaboration is in conjunction with the Tide Pods and CFDA Washable Fashion Initiative, a response to the ongoing demand for washable garments and an uptick in consumer appetite for designer fashions.

Waldorf, Germany -- Black Friday social mentions more than doubled those of Cyber Monday this year. But a new infographic from SAP shows that consumers felt the most excited and happy about Cyber Monday.

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

Ottawa, Ontario -- Black Friday deep discounts could be a myth, with only a few retailers dropping prices on only a few categories. Some key findings from pricing intelligence technology provider 360pi based on Amazon's own assortment in eight categories, including TVs, video games, tablets and digital cameras, show that:

Coral Gables, Fla. -- The likelihood that shoppers will make a purchase online is directly related to the number of product options that are displayed and to how the product information is displayed, either visually or with text. Research from the University of Miami School of Business Administration found when larger assortments of products (i.e. many options) are displayed with images rather than text, shoppers are less likely to purchase a product.