Digital Marketing

Northbrook, Ill. — Pine Tree Commercial Realty LLC has appointed Graham Grochocinski to serve as the firm’s director of omni-channel marketing and social media.

Grochocinski will handle Pine Tree’s omni-channel retail coordination as well as the firm’s social and digital communications.

Grochocinski comes to Pine Tree from USAgain, an award-winning recycling company, where he managed the integrated marketing efforts for lead generation and branding.

SAN FRANCISCO – Brick-and-mortar customer analytics provider Euclid is introducing Euclid Express, a free analytics solution that provides retailers with insights into customer behavior and store performance. Using existing Wi-Fi, Euclid allows retailers to assess the offline impact of marketing activities, identify trends in store performance, and improve the overall shopping experience.

Former shopper marketing executive turned Walmart SVP of creative Andy Murray will share his views on the retail industry’s evolving omnichannel landscape during a keynote presentation at the annual Shopper Marketing Summit.
 

In partnership with PlaceWise Media, CBL & Associates Properties has launched websites with technology that connects retailers and customers at 27 of its malls.

The technology collects deals offered by retailers and puts them in front of shoppers via smartphones and tablets. It provides every retailer and restaurant in a mall with an online presence that enables each to engage local customers.

Minneapolis – Supervalu reported net earnings of $31 million during the third quarter of fiscal 2014, almost double the net earnings of $16 million reported in the same quarter of the prior fiscal year. This dramatic increase came even as net sales slipped 1% to $4.1 billion from $4.5 billion.

Pier 1 president and CEO Alex W. Smith expressed extreme disappointment over the company’s December sales results, which came in well below expectations despite having kicked off the holiday selling season with a record post-Thanksgiving weekend.

New York – Barnes & Noble reported decreases in revenue for both its retail and Nook segments during the nine-week 2013 holiday season as compared to the same period in the prior year. The retail segment, which consists of the Barnes & Noble bookstores and BN.com, had revenues of $1.1 billion, decreasing 6.6% from the prior year.

Pleasanton, Calif. -- Safeway and Giant Eagle are rolling out the inMarket Mobile to Mortar iBeacon location sensing platform at more than 150 grocery stores in Seattle, San Francisco, and Cleveland, with additional retailers and markets launching in the coming months. iBeacons are micro-location technology that use a low-energy Bluetooth signal to enable unique mobile app experiences based on the customer’s location in the store.