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GGP and PepsiCo pilot interactive vending machines


PepsiCo is rolling out its Pepsi Interactive Vending machine pilot program -- allowing consumers to buy, gift and play games with PepsiCo beverages – at five General Growth Properties’ malls.

Columbiana Centre (Columbia, S.C.), Clackamas Town Center (Happy Valley, Ore.), Oglethorpe Mall (Savannah, Ga.), Oakwood Mall (Eau Claire, Wis.) and Park City Center (Lancaster, Pa.) will feature the interactive vending equipment with full touch-screen technology.

Besides dispensing beverages, users can gift a 20-oz. bottled beverage to a friend by entering the recipient’s name and email along with a personalized message. The gift is delivered with a system code and instructions to redeem it at any Pepsi Interactive Vending machine. Recipients can keep the gift, thank their friend by sending back a gift and pay it forward by giving the gift to someone else directly from the machine.

Game play is another key component, letting users compete in an on-screen random chance game that’s been customized for GGP shoppers. With the purchase of any beverage at the machine, consumers are eligible to play for a chance to win a free 20-oz. bottled beverage that can be redeemed immediately or at a later date at any Pepsi Interactive Vending machine.

Nutritional information for the products sold in the Interactive Vending machine, as well as current PepsiCo beverages TV commercials and other video promotions are available for on-demand viewing at each unit. Users can also charge their mobile devices by plugging into specially designed AC power outlets and USB ports directly from the machine.

“Pepsi's Interactive Vending machine is the next generation of the Social Vending prototype launched last year and is part of a broader global platform of equipment innovation we're developing to engage consumers,” said Mikel Durham, global growth officer, PepsiCo Foodservice.

Further rollout and technology enhancement of Pepsi’s Interactive Vending machine is currently being considered and tested, according to GGP.

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