Digital Marketing

Black+Decker’s consumer branded power tools, outdoor power equipment and home products are sporting a new look. The redesigned logo was designed to modernize the brand which has been around for more than 100 years.

Babies"R"Us has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents.

New York – Nicolas Franchet, head of e-commerce global vertical marketing at Facebook, said that compression of screen sizes as consumers switch to mobile devices is the biggest upcoming challenge retailers will face during a session titled “Data the Matters: The Future of Personalization” at the NRF 2014 Conference & Exposition on Sunday, Jan. 12.

Target is investing $5 million in a coalition of cyber-security organizations to launch a marketing campaign to educate the public about phishing scams and security.

The coalition includes the National Cyber-Forensics and Training Alliance, the National Cyber Security Alliance and Better Business Bureaus.

"Cyber-security is fast becoming one of the biggest marketplace challenges for businesses and a huge concern for their customers," Council of Better Business Bureaus president and CEO Mary Power said.

Wayne, N.J. – Babies "R" Us announced that it has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy.

Under the arrangement, Babies “R” Us’ registry will now be available to a new, expanded audience of moms-to-be who can create and share their registry directly from TheBump.com via its gift registry center.

The NRF 2014 Conference & Exposition kicked things off Sunday, Jan. 12 with sessions examining both how social media will continue to evolve as a dominant means of customer interaction and how the brick-and-mortar store will remain a highly relevant part of the retail environment in the 21st century. Let’s look at a few highlights from each session.

Picturing Social Success

New York -- In a hugely attended address kicking off the National Retail Federation’s 2014 “Big Show” at Javits Center in New York City, shopping center developer Rick Caruso challenged attendees – most of them retailers from the technology side of their companies – to remember the “human” side of retail.

Groupon has expanded its fashion and apparel footprint with its acquisition of Ideeli, a leading online flash fashion retailer, for $43 million in cash.

Ideeli was founded in 2007 and its members number in the millions.