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Kroger transforms headquarters for breast cancer awareness


Cincinnati -- Throughout the month of October, Kroger is lighting up its Cincinnati headquarters with pink spotlights and 150-ft. banners, celebrating breast cancer awareness month.

The text campaign is an added element to Kroger’s annual company-wide campaign, Giving Hope a Hand, which, in partnership with key suppliers like General Mills and Yoplait, generates $3 million to support local breast cancer initiatives in communities across the country served by the Kroger Family of Stores. The building banners announce a new text-driven donation campaign: each time someone texts PINK to 80404, Yoplait will donate $1 – up to $75,000 – to Susan G. Komen for the Cure.

“Adding the text-to-donate channel lets customers lend their support to the cause, wherever they are,” said Keith Dailey, Kroger spokesman. “We’re pleased to be adding this additional option to support the fight against breast cancer.”

The Giving Hope a Hand program features Kroger associates who are breast cancer survivors on customized packages of Kroger and national brand items sold exclusively in the Kroger Family of Stores. This year, 48 Kroger women share their stories of survival and hope on these specially marked packages, and on a special interactive website:

In addition, Kroger will feature some of these associate survivors on local market billboards in select Kroger family towns including: Atlanta; Indianapolis; Detroit; Phoenix; Salt Lake City; Denver; Columbus, Ohio; Louisville, KY; Nashville, Tenn; Houston; and Cincinnati.

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