Digital Marketing

San Jose, Calif. -- Facebook brand engagement has risen 896% on a year-over-year basis, according to a new study from Adobe Systems Inc., with mobile users accounting for nearly one-quarter of all engagement.

Engagement on Facebook is expected to surge in the fourth quarter, Adobe's Digital Index for third quarter 2012 points out, as brands continue to invest in social marketing and take advantage of the latest Facebook platform changes (e.g., Timeline) to target consumers.

Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.

PORTLAND, Maine -- The Body Shop launched a new earth-friendly eGift Card service powered by CashStar, a digital gifting and incentives company. Customers can now  purchase and send personalized eGift Cards to family and friends for redemption online or at any of the thousands of The Body Shop stores across the United States and Canada.
 

New York -- Kate Spade New York said Tuesday it is unveiling a new apparel and accessories brand, Kate Spade Saturday, which will officially launch in Japan in February 2013 through e-commerce at Saturday.jp and a flagship store in Tokyo.

The company said the brand, which is based on the spirit of Saturday seven days a week, is expected to launch exclusively online at www.saturday.com in the U.S. in spring 2013. A selection of product from the spring 2013 launch collection will be sold on fab.com prior to the U.S. launch.

Dallas -- A survey released Tuesday by Chase Paymentech, a subsidiary of JPMorgan Chase & Co., found that online companies are expecting the 2012 holiday shopping season to be better than last year.

According to the Chase Paymentech eHoliday Shopping Monitor, 59% of e-commerce companies surveyed expect better sales volume this season than in 2011, while almost half (47%) expect it to be better than pre-recession levels in 2007.

WAYNE, N.J. — Toys"R"Us' first owned tablet is now available in stores and online. The company first announced the Tabeo, the first-ever consumer electroncs device, a month ago.

Facebook investors are still a disgruntled lot, but Walmart couldn’t be happier with its experience with the social network.

New York — Some Facebook investors may be feeling a bit disgruntled, but Walmart couldn’t be happier with its experience with the social network.

RESEARCH TRIANGLE PARK, N.C. — ChannelAdvisor, a provider of cloud-based e-commerce solutions that enable retailers to increase global sales, has partnered with Kabbage Inc., an online provider of working capital for small businesses, to offer ChannelAdvisor customers direct access to a new source of funding in time for the 2012 holiday season.

SEATTLE — Another day, another toy list, this time from Amazon.com. The company has launched its 2012 holiday toy list and corresponding web page, where customers can discover hundreds of this year’s most popular and top rated toys, books, video games, electronics, movies, sporting goods and more.