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Office Max appoints Walgreens exec as chief marketing and strategy officer
Chicago -- OfficeMax announced that it has appointed Kim Feil as executive VP and chief marketing and strategy officer, effective Nov. 12.
Feil will have accountability for all aspects of marketing across the enterprise, with particular emphasis on brand management and evolution of the company's traditional marketing vehicles to new media including digital and social.
Most recently, Feil served as chief marketing officer and corporate VP for Walgreens. -
Survey finds 27% of adults will use a smartphone or tablet for holiday shopping
Whiting, Ind. -- More than one-quarter (27%) of U.S. adults will use their smartphone or tablet for their holiday shopping this year, according to new survey by CouponCabin.com. In addition, 83% of those who will use their smartphone for holiday shopping this year report they will be doing so because of the convenience.
The survey was conducted online nationwide by Harris Interactive on behalf of CouponCabin.com from Sept. 26 – Sept. 28, 2012 among 2,523 U.S. adults aged 18 and older.