Digital Marketing

New York -- Target plans to open at 9 p.m. on Thanksgiving Day to kick of its Black Friday promotional efforts and will follow up with additional deals that become available at 4 a.m.

The company is also rewarding its REDcard holders by allowing them early access to select Black Friday sale items at Target.com.

Sam’s Club’s decision to open at 7 a.m. on Black Friday is a definite "swim upstream" move on the part of the warehouse club operator given retail industry trends and Walmart’s decision to offer its Black Friday deals on Thanksgiving.

Shopko will open for extended hours and feature special door buster prices on hundreds of items beginning　Thanksgiving Day.

Black Friday can be so limiting which is why OfficeMax is expanding a program it offered last year involving special deal pricing every Friday until mid December.

SAN FRANCISCO — Williams-Sonoma has launched a new, direct-to-consumer brand, Mark and Graham, which specializes in personalized gifts and accessories.

The Mark and Graham line will feature home decor, small leather goods and seasonal items that can be personalized with a choice of more than 50 custom monograms and creative type treatments. The brand will offer its products through an exclusive direct mail catalog and an e-commerce website Markandgraham.com.

PURCHASE, N.Y. — The Stop & Shop Supermarket Company LLC and its parent company Ahold USA have donated $2.5 million to the American Red Cross to support Hurricane Sandy cleanup and recovery efforts. The money, which came from the companies and their charitable foundation, Our Family Foundation, will mainly go to the hardest hit areas in New Jersey, New York and Connecticut. Stop & Shop has also designated stores in New York and New Jersey as drop-off points for canned and packaged food.

NEW YORK — Luxury shoe retailer Stuart Weitzman has promoted Susan Duffy to chief marketing officer. Duffy, who joined the company in April 2011 as SVP global marketing and communications, will continue to lead marketing, advertising, public relations and social media to ensure the branding message is consistent across all worldwide communications platforms as the company expands into new markets.

BENTONVILLE, Ark. — Walmart has unveiled its Black Friday circular and event times on www.Walmart.com as well as its Facebook wall and mobile app. The retailer's Black Friday circular includes hundreds of brand name electronics, toys, apparel, sporting goods and home and houseware items. Backed by Walmart's ad match guarantee, items featured in the Black Friday circular will be available during three events starting at 8 p.m. Thursday, Nov. 22.

San Francisco -- Williams-Sonoma said Thursday it has launched a new direct-to-consumer gifts and accessories brand called Mark and Graham. The brand will debut with its own direct mail catalog and website.