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Digital Marketing

  • Bove named SVP and CMO at Reflect

    Vince Bove was named SVP and chief marketing officer at Reflect, a Dallas-based provider of software for digital signage networks at some of the nation’s leading retailers.

    In his role as SVP, Bove will be responsible for business development and sales in the central and western United States. In his capacity as chief marketing officer, he will assist Reflect clients with insightful shopper engagement strategies for their brand at the point-of-sale, and help them utilize the capabilities of the Reflect product line.

  • The Grinch who stole Black Friday

    Meijer has made it so shoppers don’t have to pore through circulars on Thanksgiving Day and then wake at 3 a.m. to wait in line and jostle with other customers on Black Friday.

    Meijer said it is making holiday shopping easier for customers this year by offering aggressive Thanksgiving Day and Black Friday doorbuster deals on popular brands all day long while supplies last.

  • Retailers poised for most social Christmas yet

    NEW YORK, N.Y. — Social media will influence how people plan to shop this holiday season nearly as much as word-of-mouth and store advertisements, according to a survey conducted by ConsumerSearch.com, part of the About Group.

  • Gift card spending to reach record $28.79 billion

    Washington, D.C. -- The National Retail Federation’s 2012 holiday consumer spending survey conducted by BIGinsight showed that 81.1% of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards, the highest amount in the survey’s 10-year history. Total spending on gift cards will reach $28.79 billion.

    According to NRF’s first holiday survey, released in October, six in 10 (59.8%) of those polled said they’d like to receive gift cards this year, up from 57.7% last year.

  • Forecast: Black Friday to give retailers holiday boost

    Charleston, S.C. -- A shopping forecast released Tuesday by America’s Research Group found that 31.8% of U.S. consumers said they will shop Black Friday Weekend in search of big-ticket items. But the biggest boost will be in the five days before Christmas when more Americans than in the last seven years say they will shop.

  • Survey: Some consumers think Black Friday sales start too early

    Whiting, Ind. -- Survey results released Wednesday by CouponCabin found that nearly a third (31%) of U.S. consumers feel that holiday shopping is starting too soon, with many stores opening their doors to shoppers Thursday, and in some cases, even Wednesday, night.

    Stress is a factor, as many respondents reported that a variety of factors make Black Friday a nerve-wracking holiday. When asked which of the following stressed them out about Black Friday, U.S. adults said the following:

  • Study: Consumers ready to splurge on luxury items

    New York -- Survey results released Tuesday by Accenture found that half of U.S. consumers are likely to make a small luxury purchase in the next six months, including 53% who are likely to purchase specialty food or drinks, 48% to purchase luxury clothing and 48% to purchase luxury personal care products.

  • Study: Half of consumers to buy luxury items in next six months

    New York -- Survey results released Tuesday by Accenture found that half of U.S. consumers are likely to make a small luxury purchase in the next six months, including 53% who are likely to purchase specialty food or drinks, 48% to purchase luxury clothing and 48% to purchase luxury personal care products.

  • JLL: Shopping centers focus on digital media this holiday season

    Atlanta -- Jones Lang LaSalle released a forecast suggesting that shopping centers will be pulling out all the digital stops this holiday season to engage and interact with consumers to influence purchasing decisions.

  • Target joins early Black Friday crowd

    Target plans to open at 9 p.m. on Thanksgiving Day to kick of its Black Friday promotional efforts and will follow up with additional deals that become available at 4 a.m.

    The company is also rewarding its REDcard holders by allowing them early access to select Black Friday sale items at Target.com.

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