Digital Marketing

Dodgeville, Wis. – Lands’ End is introducing the Lands' End "How to Spring" campaign. The print and online advertising campaign includes a "How to Spring" sweepstakes, offering people the chance to win a $1,000 spring shopping spree.

Pop star Robin Thicke will help Express commemorate the grand opening of what promises to be a stunning 28,000-sq.-ft. flagship location in New York’s Times Square on March 25.

The fashion forward operator of more than 600 predominantly mall-based stores is looking to make a splash with the Times Square location company chairman and CEO Michael Weiss billed as “Express on steroids.”

Cranston, R.I. – During the 2013 holiday season, Alex and Ani turned to EBay Enterprise, an EBay Inc. company, to help drive sales and achieve higher ROI through its Facebook ads. Between Thanksgiving and Cyber Monday, the company’s Facebook ads drove $1.6 million

Google has tapped Payoneer, a leading global payments company, as a payments provider for Google Trusted Stores. Payoneer will power the program’s customer payouts, providing bank transfer services that enable Google Trusted Stores to send payments to people in the countries where it currently operates.

The Google Trusted Stores program identifies online merchants that Google deems trustworthy for consumers. Google stands behind the merchants that have earned the Trusted Store badge with a $1,000 lifetime purchase protection for shoppers.

New York – Barnes & Noble subsidiary Nook Media LLC, is making its Nook Press self-publishing platform available to authors and publishers in the U.K., France, Germany, Spain, Italy, the Netherlands, and Belgium. Authors and publishers in these countries can now upload and start selling their books in these territories through Nook devices and free Nook reading apps, allowing them to reach millions of Nook customers around the globe.

Wilson Sporting Goods is celebrating a century of sport with the launch of its “100 Venues in 100 Days” contest.

Participants will have the chance to win daily prizes as well as a grand prize trip to the 2014 U.S. Open Tennis Tournament in New York City.

“Wilson celebrates athletes at every level, from the backyard to the professional player,” said Tom Gruger, VP of marketing. “To kick off our 100th year, we will celebrate our partnership with these athletes as we look forward to the next century of champions.”

Colorado Springs, Colo. - Accellos, Inc. is launching a new website dedicated toward the unique needs of home goods retailers located at Profitsystems.com. Profitsystems, recently acquired by Accellos in November 2013 and based out of Colorado Springs, Colo., a retail inventory and point of sale system software provider for home goods retailers.