Digital Marketing

Menlo Park, Calif. – Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages. With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

Green Bay, Wis. — Shopko launched on Thursday its new fashion blog, TREND.spire, which takes current looks for women, all available at Shopko and Shopko.com, and illustrates how to pull everything together.

The fashion blog at trendspire.shopko.com is updated weekly and a video, with a sneak peek of just some of the outfits, can be found here. Even more inspiration and information will be on Shopko's Facebook, Pinterest and Instagram pages.  

Shopko is looking to drive traffic to its stores and e-commerce site with the launch of a new fashion blog called TREND.spire. The blog offers shoppers tips on how to put outfits together with pieces from either bricks-and-mortar locations or online.

Heineken Light’s most recent ad campaign, "Best Tasting Light Beer," features three-time Emmy award-winner and Tony award-winner and host Neil Patrick Harris.  

The reformulated Heineken Light recipe still contains just 99 calories but now includes cascade hops, commonly used in IPAs to create a fuller flavor, crisper aftertaste and a clean finish, the company said.

Mountain View, Calif. – Customer experience testing provider UserTesting is launching its free service Peek out of beta. Peek allows anyone to receive free five-minute videos of real people using their website, mobile site, or mobile app.

In roughly four months in beta, Peek achieved 40,000-plus user tests delivered, almost two years’ worth of videos watched, 202,000-plus video views, and more than 8,000 social postings and shares. Retailers including Staples and Wal-Mart have used Peek.

Walmart chief information officer Karenann Terrell will headline a first of its kind technology conference next month in Northwest Arkansas organized by the Bentonville Bella Vista Chamber of Commerce.

Newegg has kicked off its back-to-school campaign for 2014, which features special deals, promotions and sweepstakes designed to help equip students for the upcoming school year.

Each week of the campaign focuses on a specific theme, highlighting sales on related products and rewarding Newegg customers with special deals through Twitter and Facebook.

Washington, D.C. - Families this summer will spend slightly more on back-to-school items than they did in 2013. According to NRF’s 2014 Back-to-School Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics, up 5% from $634.78 in 2013.