Digital Marketing

Mountain View, Calif. – Customer experience testing provider UserTesting is launching its free service Peek out of beta. Peek allows anyone to receive free five-minute videos of real people using their website, mobile site, or mobile app.

In roughly four months in beta, Peek achieved 40,000-plus user tests delivered, almost two years’ worth of videos watched, 202,000-plus video views, and more than 8,000 social postings and shares. Retailers including Staples and Wal-Mart have used Peek.

Walmart chief information officer Karenann Terrell will headline a first of its kind technology conference next month in Northwest Arkansas organized by the Bentonville Bella Vista Chamber of Commerce.

Newegg has kicked off its back-to-school campaign for 2014, which features special deals, promotions and sweepstakes designed to help equip students for the upcoming school year.

Each week of the campaign focuses on a specific theme, highlighting sales on related products and rewarding Newegg customers with special deals through Twitter and Facebook.

Washington, D.C. - Families this summer will spend slightly more on back-to-school items than they did in 2013. According to NRF’s 2014 Back-to-School Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics, up 5% from $634.78 in 2013.

The concept of “programmatic shopper marketing” is transforming the ways brands engage with shoppers to drive sales, and creating a new set of skills for marketers to master.

By Anders Ekman, DataMentors

San Francisco -- Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, according to Kenshoo, a leader in predictive media optimization technology.

Among the key findings in the research:

• Search click-through rate increased 26%, driving a 15% increase in clicks year-over-year;

• Social ad spend increased 51% year-over-year and 21% quarter-over-quarter; and

• Social impressions increased 13% year-over-year.

Scholastic is unveiling a new multi-platform series, TombQuest, which includes five books by Michael Northrop and an online game.

TombQuest is aimed at eight- to 12-year-olds and is an addition to Scholastic’s three previous multi-platform series, which have published some 22 million copies since the first launched in 2008, and the accompanying websites have 3 million registered users.