Digital Marketing

PHILADELPHIA — A favorable customer response to product offerings at Urban Outfitters contributed to the retailer’s net income of $76 million for the three months ended July 31.

Total company net sales for the second quarter increased 12% to a record $759 million. Same-store sales, including the company’s direct-to-consumer channel, increased 9%.

Comparable retail segment net sales increased 38% at Free People, 9% at Anthropologie and 5% at Urban Outfitters. Wholesale segment net sales rose 17%.

Canton, Mass. – To mark the first anniversary of its mobile gifting/payment app, Dunkin’ Donuts is launching a sweepstakes on Twitter. The sweepstakes, called “DD Mobile Appiversary,” will give 365 consumers a $10 Dunkin' Donuts mGift.

Chantilly, Va. – Operators of franchises are actively involved in the local online and social media presence of their franchise businesses, often funding and controlling digital marketing activities at the local level. A new report from BIA/Kelsey, Local Commerce Monitor Wave 17 (LCM), shows that franchises estimated their franchisors covered, on average, 43% of the online presence costs of their individual businesses, for things like website development, landing pages, enhanced listings and online video

Los Angeles — Self-proclaimed beauty and fashion junky, Jennifer Geisman, creator of Beautygrl.com, has begun writing a new fashion and lifestyle blog, “Fearless Fashionista,” for four Southern California retail centers, owned and managed by General Growth Properties.

The centers include Galleria at Tyler, Glendale Galleria, Northridge Fashion Center and Otay Ranch Town Center. The blog is available at each center’s website.

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

Kellogg is expanding its video advertising capabilities and leveraging BrightRoll’s platform to boost brand awareness among a growing digital audience, as consumer viewing habits shift from television to computers, mobile devices and connected TVs. 

By Karen Lowe, [email protected]

New Albany, Ohio -- Hollister Co. is partnering with Keds to release an exclusive line that features signature Hollister patterns on Keds sneakers. Beginning Aug. 15, the exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but customers can view a display inside Hollister stores to see the new patterns.

BOSTON, Mass. — Brand Networks, a leading integrated social software solutions and digital marketing services provider, has made additions to its executive team as part of the company’s strategy to accelerate expansion. 

JACKSONVILLE, Fla. — Winn-Dixie has its eye on back-to-school shoppers who are stretching budgets at the height of the back-to-school season. It plans on freezing prices throughout a 10-week period on hundreds of products across every category and department across the store. 

LOS ANGELES — Virtual Piggy initiated a consumer acquisition campaign to start building its subscriber base. Throughout the past four months, Virtual Piggy has added more than 400,000 new accounts most of which are based in the U.S. and some which were recently added in Canada.