Report: Search ad spend up 25% year-over-year

San Francisco -- Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, according to Kenshoo, a leader in predictive media optimization technology.



Among the key findings in the research:



• Search click-through rate increased 26%, driving a 15% increase in clicks year-over-year;



• Social ad spend increased 51% year-over-year and 21% quarter-over-quarter; and



• Social impressions increased 13% year-over-year.



"The power of paid search and social has never been more evident than it was in Q2," said Aaron Goldman, chief marketing officer of Kenshoo. "Marketers running search and social advertising through Kenshoo increased their ad spend consistently across both channels and saw revenue rise at faster rates, leading to tangible profit and ROI."