Digital Marketing

Winnipeg, Manitoba -- Silver Jeans Co., the Canadian-based mid luxury denim brand, will open its "loft" concept store at La Plaza Mall on Sept. 13, in McAllen, Texas.

New York – American Eagle Outfitters, Inc. is launching “Rock Your Walk,” a series of consumer-created videos showing them wearing American Eagle jeans the retailer says will create a “virtual denim runway” stretching across the U.S. Consumers can upload videos via Instagram or Vine on PC or mobile device and have them added to the virtual runway displayed online.

New York -- HH Gregg saw a significant improvement in its financial results for the three-month period ended June 30. Despite a net loss of $1.3 million, or $0.04 per diluted share, the specialty retailer narrowed the gap from a net loss of $5.7 million, or $0.16 per diluted share, for the comparable prior-year period.

The decrease in net loss for the three month period ended June 30, 2013 was due, in part, to a comparable-store sales increase of 0.8%, offset by a decrease in gross profit as a percentage of net sales.

NEW YORK, N.Y. — eBay Enterprise has partnered with OrderGroove so it can integrate its commerce technology with the subscription commerce solutions provider’s retail platform and offer subscription programs to its vast network of omnichannel retail clients. 

NEW YORK — H&M has made a lot of its U.S. customers happy with the launch of its Shop Online store, namely those who prefer the convenience of online shopping over having to go to the retailer’s brick-and-mortar stores. 

The retailer also stands to reach new potential customers who don’t have a store anywhere near them, but are familiar with the brand. 

Sandpoint, Idaho -- Coldwater Creek and Alliance Data Systems Corp. announced they have signed a new, long-term agreement for Alliance Data's Retail Services business to expand Coldwater Creek's co-branded credit card program and launch a Coldwater Creek private label credit card program.

Dodgeville, Wis. – Spending for back-to-school apparel looks strong this year, with more than 95% of parents willing to spend up to $100 just on an outfit for the first day of school. Results of the Lands’ End 2013 Back to School Survey also indicate 92% of parents say a backpack is the single most important back-to-school item for purchase this year.

Boston -- Japanese retailer Yummie House is piloting a new mobile rewards solution at 10 stores in Shanghai, China. Yummie House is using a joint application from Appconomy and ByteLight that combines the cloud-based Appconomy Platform mobile marketing platform solution with ByteLight light field communication (LFC) technology.

Back-to-school season is underway in Canada and for Target, which opened its first stores in Canada earlier this year, the stakes could not be higher.

NEW YORK — American Eagle Outfitters has launched its fall 2013 Project Live Your Life campaign with the debut of its "Rock Your Walk" video, featuring cameos by well-known fashion personalities. But the retailer is also turning to social media to make consumers a part of the campaign.