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Digital Marketing

  • Survey: Millennials lead in ‘green’ purchasing

    Philadelphia - Millennials are emerging as some of the most committed purchasers of sustainable products and services. According to a survey of 2,051 adult consumers commissioned by hygiene product manufacturer SCA, Millennials age 18-34 who purchase green products/services are significantly more likely (27%) to have increased the number of green products and services they buy compared to adults ages 35-44 (18%) and adults ages 45-plus (15%).

  • 6pm.com invites public to Tweet or Pin outfits for fashion show

    6pm.com, the sister site of Zappos.com, which is owned by Amazon, is launching its first-ever live streaming fashion show and inviting the public to share via social media outfits inspired by the brand's top six summer trends: seaside sorbet, nautical by nature, athletic luxe, neutral notes, feminine flair and metallic madness.

    The top 10 submitted looks will be featured in the Style by 6pm.com Summer Fashion Show, with winners receiving a $250 6pm.com e-gift card.

  • RetailMeNot introducing more features

    New York -- Coupon website RetailMeNot plans to make deals more personalized for users. The website and app offers coupons and deals to customers based on their location and stores and restaurants that they’ve favorited. Now, with more than 18 million downloads of the mobile app and a June launch of a tablet app, RetailMeNot is planning to expand its capabilities to allow retailers to use the app as a tool for reaching new customers.

  • Fresh & Easy’s Shop for Schools fundraising program goes digital

    Fresh & Easy is bringing back its Shop for Schools fundraising program with some notable improvements. Powered by the national fundraising program eScrip, it will kick off in time for the start of the 2014/2015 school year.

  • RetailMeNot to roll out more features

    After two years in Android and Apple app stores, coupon website RetailMeNot is planning to make deals more personalized for users, which could have a big impact on retailers’ bottom lines.

    The website and app offers coupons and deals to customers based on their location and stores and restaurants that they’ve favorited. Now, with more than 18 million downloads of the mobile app and a June launch of a tablet app, RetailMeNot is planning to expand its capabilities to allow retailers to use the app as a tool for reaching new customers.

  • Olive Garden rolling out new restaurant design, online To Go platform

    ORLANDO, Fla. -- Olive Garden has begun the the roll out of a new restaurant remodel design and logo. The company, a division of Darden Restaurants Inc., is also launching an updated web experience and an online to-go platform for desktop and mobile computer users at all its U.S. restaurants.

  • Sears expands Shop Your Way program

    Hoffman Estates, Ill. -- Sears Holdings is extending its Shop Your Way membership program with a major expansion of its rewards program with the addition of more than 50 brand-name partners. Once the exclusive membership program of Sears, Kmart and Lands' End, Shop Your Way will not include more partners in more categories.

  • Survey: Mobile is top e-commerce technology investment

    Chicago – Mobile is the most popular technology for e-commerce retailers to make a significant investment in. According to the 14th Annual Merchant Survey from The E-Tailing Group, 42% of respondents have made significant investments in mobile optimization.

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