Digital Marketing

Lifestyle footwear and accessories brand Cole Haan has entered into a multiyear partnership with three ballerinas of the New York City Ballet for its Cole Haan Avery Ballet Studio Collection.

The collection re-materializes the classic Avery Ballet Flat, according to the brand, and features product inspired and co-created by Principal Dancers Sara Mearns and Megan Fairchild, as well as Gretchen Smith of the Corps de Ballet.

Fort Myers, Fla. - Chico’s FAS is launching a digital charitable giving campaign powered by HelloWorld. The campaign features a Facebook-integrated microsite and a mobile optimized site that allows consumers to upload a photo and treat it with pink coloring and the hashtag #TOGETHER in honor of Breast Health Awareness Month.

As part of its recent Fall Expo Event, Plug and Play, a Silicon Valley-based global investor and technology accelerator that specializes in growing tech startups, held a startup pitch competition with 19 companies that are part of its Brand and Retail Accelerator program.

By Gary Lee, InReality

Recent executive leadership changes at Spanx have set the stage for change and a new phase of growth.

The company has promoted Jill MacRae to EVP, global commerce. MacRae began her career at Spanx in sales, and most recently lead all aspects of product and consumer marketing development as the VP of marketing.

King of Prussia, Pa. – Online retailers are prioritizing immediate investments in customer-facing tactics such as price, marketing and customer service over strategic infrastructure for the 2014 holiday season. According to the 2014 Holiday Retail Audit, a U.S. survey of more than 1,000 ecommerce and marketing professionals from retailers with revenues of $5 million to $250 million conducted by EBay Enterprise, retailers identified a renewed focus in marketing efforts.

San Diego -- Following the successful launch of 3D print in six markets across the country, The UPS Store announced it is is expanding 3D printing services to meet the growing demands of its small business customers to nearly 100 additional locations nationwide.

Shopzilla wanted to highlight its recent transformation from comparison shopping to technology driven marketing solutions. To that end, it has changed its name to Connexity.

According to the company, its new solutions enable retailers and brands to understand their consumers better, acquire new customers at a lower cost and increase sales based on retail signals that it provides.