Digital Marketing

Beloit, Wis. – Online coupon provider FatWallet predicts a larger selection and assortment of lower-priced Black Friday deals in 2013 as compared to the previous year. Notable predictions include:

Five new members were named to the board of the Word of Mouth Marketing Association this week, an organization focused on the interests of social media marketers.

The Word of Mouth Marketing Association, or WOMMA, was founded in 2004 and the newest members of the group’s board include: Mark Bisard, vp and senior counsel of American Express; Christine Morrison, group Social media manager for Intuit; Kathy Baughman, president and co-founder of ComBlu; Patti Regan, president and CEO of The Regan Group and Emily Bader, EVP of strategic planning  Zocalo Group.

Welcome to the Web Rue21. The operator of nearly 1,000 stores nationwide has joined the ranks of virtually every other retailer and now sells products via the Internet.

The specialty apparel retailer focused on teens and young adults on Friday announced the launch of their online shopping site Rue21.com.

The five year old Green Works brand from Clorox is facing new competition on the natural products front following the launch of Walmart’s Great Value Naturals cleaning products.

Walmart said the introduction of Great Value Naturals furthers its commitment to making eco-friendly products more accessible and affordable and will be available in more than 2,000 stores and online.

Clorox introduced its Green Works brand in early 2008 and the line was prominently featured in Walmart promotional vehicles at the time.

New York – The average consumer will spend $825 on holiday purchases in 2013, a 5% drop from last year. According to the new Brand Keys annual holiday survey, only 19% of shoppers surveyed indicated that they started shopping for the holidays in October, 5% fewer than 2012.

Fort Worth, Texas -- RadioShack is giving shoppers the power to name their own deals with an interactive application on its e-commerce site where consumers can select the product and pricing, vote on and share the hot deals. On Nov. 27, consumers can redeem a limited number of coupon codes for "Name Your Deal" products at reduced prices.

San Francisco – Twitter began trading shares on the New York Stock Exchange (NYSE) on Nov. 7 after reportedly raising $1.82 billion in its IPO. According to Bloomberg, Twitter sold 70 million shares at $26 each in its IPO, giving it a $14.2 billion market capitalization that is 12.4 times estimated 2014 sales of $1.14 billion.

Twitter will trade on NYSE under the TWTR symbol. The company’s revenue reached $534.5 million in the 12 months that ended Sept. 30, 2013.

San Jose, Calif. -- Despite the shortest shopping season since 2002, online sales look strong for the upcoming holidays. A new survey from Adobe predicts record growth for online sales on Thanksgiving with $1.1 billion and Black Friday with $1.6 billion, increases of 21% and 17%, respectively.

Wayne, N.J. – Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts, current commercials from the beloved brand and top toy manufacturers, and more.

Los Angeles -- Earlier in October, shoppers were put off by holiday displays in store; now people are warming up to them. Analysis of social media buzz for the week of Oct. 30 – Nov. 5 by social media research firm Fizziology shows that positive conversation about displays rose from 15% to 22%, while negatives dropped from 10% to less than 1%.