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Spanx prepares for growth with leadership changes
Recent executive leadership changes at Spanx have set the stage for change and a new phase of growth.
The company has promoted Jill MacRae to EVP, global commerce. MacRae began her career at Spanx in sales, and most recently lead all aspects of product and consumer marketing development as the VP of marketing.
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Survey: Online retailers focus on customer-facing services for holiday
King of Prussia, Pa. – Online retailers are prioritizing immediate investments in customer-facing tactics such as price, marketing and customer service over strategic infrastructure for the 2014 holiday season. According to the 2014 Holiday Retail Audit, a U.S. survey of more than 1,000 ecommerce and marketing professionals from retailers with revenues of $5 million to $250 million conducted by EBay Enterprise, retailers identified a renewed focus in marketing efforts.