Berlin, Germany –-Five leading German retailers are partnering with U.S. shopping app Shopkick. At launch, Shopkick’s German network is comprised of more than 1,400 stores: all Douglas (largest beauty retailer in Germany), Media Markt and Saturn (together the largest consumer electronics retail chain in Germany), OBI (one of the largest do-it-yourself retailers in Germany) and Karstadt (one of the largest department stores in Germany) locations.
Shopkick’s brand partners in Germany at launch include P&G, Henkel and GSK. The German launch will be supported by TV, mobile and online marketing in Germany through a strategic partnership with ProSiebenSat.1. ProSieben will run Shopkick television commercials as well as integrate Shopkick into some of the country's largest mobile apps.
Shopkick’s recently opened Berlin office is headed by Peter Thulson, VP of international partnerships and acting managing director, Germany. Local teams are currently being staffed for partner management, user growth and content management.