Digital Marketing

Micaela Erlanger, a stylist to the stars and a self-proclaimed "vintage-a-holic, and glamour girl," has joined the Maidenform brand as an ambassador and spokesperson through March 2015.

Erlanger will guide the Maidenform customer, offering  tips, picks and styling insight via the brand's website and social media platforms.

Plug and Play brings together retailers and start-ups who offer specific technology and expertise that can relieve merchants’ pain points. Customer Disruption highlights one of those start-ups in each issue with a brief Q&A. This issue, the spotlight is on Polina Marchenko, CEO of KptnCook.   What does KptnCook do?  

A strong start to holiday season at Toys “R” hinges on a carefully curated offering of merchandise offered online and in a catalog known as The Great Big Christmas Book being distributed to households this week.

Sears and Amazon.com both recently came under fire for allowing rings decorated with the Nazi swastika symbol to be posted for sale on their third-party seller sites. While both retailers quickly pulled the items down and issued public apologies, they received a large amount of negative publicity and surely damaged their brand image with many offended customers, perhaps to the point of permanently losing some of them.  

Washington, D.C. –- Nearly eight in 10 (79%) retailers surveyed will set their standard shipping deadlines for guaranteed Christmas delivery to expire at least a week before the holiday, compared to 74% who said in the 2013 holiday season. In addition, according to Shop.org’s EHoliday survey conducted by Prosper Insights & Analytics, approximately one in five (21%) will set those deadlines to expire Dec. 19 or later, compared to more than one-quarter who said so last year (25%).  

In announcing its new mobile ordering service, Starbucks referenced a "seismic shift in consumer behavior in which many traditional brick-and-mortar retailers experienced a decline in foot traffic compared with significant growth in online shopping" during the 2013 holiday season. Indeed, consumers are increasingly comfortable with bypassing physical stores and purchasing goods online, especially when facing the prospect of holiday crowds and traffic.  

Learn about emerging brands on the cusp of break-out success and formerly solid brands in need of a reset in this exclusive report, More Climbers & Fallers.

Paris, France -- Digital Social Retail, a division of digital marketing agency Holosfind, is launching a digital convergence platform for the retail industry, integrating innovative technology and centralized management, for real-time streaming of audio and video content and personalized geolocation messaging. After 18 months of development and the signing of a joint venture for the acquisition of technology with the Israeli company Media TV, Digital Social Retail has introduced the Social Retail convergence platform.