Digital Marketing

By Tracy Sloger, DataSource   The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.   

Tampa, Fla. -- Outback Steakhouse is introducing Click Thru Seating. With Click Thru Seating, customers visit Outback.com from any connected device to view the current wait time at their local Outback restaurant and put their name on the waitlist for now or later.    Unlike a traditional reservation, late customers will not be dropped from the wait list or penalized. The service will also soon be available on the Outback mobile app.  

GameStop has joined forces with St. Jude Children’s Research Hospital for another season of giving.  For the second year, GameStop will participate in the annual St.

Menlo Park, Calif. – Deliv is expanding its same-day delivery service ahead of the holiday season, doubling its footprint with the addition of four new geographies, including Seattle, Houston, northern New Jersey and Washington, D.C. The company partners directly with retailers to add the Deliv same-day delivery option into the retailer's checkout process, whether on their website, mobile app or in their physical store.  

Menlo Park, Calif. –- Net income soared 90% to $806 million in the third quarter of fiscal 2014 from $425 million in the same quarter a year earlier, as part of strong overall performance by Facebook Inc. A sharp increase in operating income helped drive the net income growth.  

Office Depot, Inc. is continuing its holiday initiatives.  The merchant, formed by the merger of Office Depot and OfficeMax, has announced its “Your Holiday Workshop” campaign being kicked off across all store locations and online on Nov. 2. 

To address the volume of early shoppers, Office Depot and OfficeMax will unveil exclusive daily and weekly product deals from its most popular shopping categories including technology, printers, and furniture alongside other business and home office supplies.

Boca Raton, Fla. -- Office Depot Inc. launches its “Your Holiday Workshop” campaign across all store locations and online on Nov. 2. “Your Holiday Workshop” efforts will include early Black Friday and “Every Monday is Cyber Monday” deals, and shopper services.   

Carle Place, N.Y. –- 1-800-Flowers.com reported a net loss of $4.58 million for the first quarter of fiscal 2015, a slight improvement from the $4.64 million net loss reported in the same quarter a year earlier. Expenses drove the company’s net loss.