Digital Marketing

Get it before it’s gone is the message Amazon is sharing with holiday shoppers as it looks to drive sales of limited duration “Lightning Deals” supported by enhanced same day delivery capabilities.

Amazon’s countdown to Black Friday and then Christmas involves a strategy of featuring roughly 15,000 products the online retailer promotes as Lightning Deals because of reduced pricing during a tight promotional window.

Technological advancements and shifting shopper expectations have prompted Meijer and GE Lighting to embark on a major merchandising and first-of-its-kind education initiative.

As incandescent bulbs continue to disappear, the retailer and its largest light bulb supplier are creating a new shopping experience which will help shoppers navigate the many new options available as they prepare for the longer winter nights.

GameStop has joined forces with St. Jude Children’s Research Hospital for another season of giving.  For the second year, GameStop will participate in the annual St.

Menlo Park, Calif. – Deliv is expanding its same-day delivery service ahead of the holiday season, doubling its footprint with the addition of four new geographies, including Seattle, Houston, northern New Jersey and Washington, D.C. The company partners directly with retailers to add the Deliv same-day delivery option into the retailer's checkout process, whether on their website, mobile app or in their physical store.  

Menlo Park, Calif. –- Net income soared 90% to $806 million in the third quarter of fiscal 2014 from $425 million in the same quarter a year earlier, as part of strong overall performance by Facebook Inc. A sharp increase in operating income helped drive the net income growth.  

Office Depot, Inc. is continuing its holiday initiatives.  The merchant, formed by the merger of Office Depot and OfficeMax, has announced its “Your Holiday Workshop” campaign being kicked off across all store locations and online on Nov. 2. 

To address the volume of early shoppers, Office Depot and OfficeMax will unveil exclusive daily and weekly product deals from its most popular shopping categories including technology, printers, and furniture alongside other business and home office supplies.

Boca Raton, Fla. -- Office Depot Inc. launches its “Your Holiday Workshop” campaign across all store locations and online on Nov. 2. “Your Holiday Workshop” efforts will include early Black Friday and “Every Monday is Cyber Monday” deals, and shopper services.   

By Ben Kaplan, CashStar   It is clear that mobile has an essential role in omnichannel retail, serving as the bridge between in-store and online with shoppers using their devices for product research both in and out of the store, to store and manage points, coupons and gift cards, and increasingly, to make purchases.