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Digital Marketing

  • Saks Fifth Avenue partners with MasterCard on holiday window display and light show

    New York -- Saks Fifth Avenue’s flagship in Manhattan will unveil its holiday window display and light show on Monday, Nov. 24. Presented by MasterCard, the show will integrate LEDs, strobes, up-lights, video projections and music.   

  • Amazon’s gadget gift guide

    Amazon made it even easier to find holiday gifts for technology lovers this year.   The company launched its annual Electronics Holiday Gift Guide (www.amazon.com/giftguide), a curated list of more than 500 top tech gifts of the season which features 3 times more deals than last year, with 10 deals on electronics items offered every day.

  • Simon: Most holiday shoppers will visit malls

    Indianapolis -- More than eight in 10 (83%) of holiday shoppers will shop at the mall during the 2014 holiday season, and that percentage climbs to 89% of millennial shoppers age 18-33. According to the new "2014 Holiday Shopping Behavior Survey" from Simon, nearly nine in 10 (87%) respondents agree that "malls have the latest and hottest fashion and styles of the season."   

  • Study: Twitter users are strong holiday shoppers

    San Francisco –- Compared to non-users, Twitter users start holiday shopping earlier, spend more and are more prone to impulse purchases. According to a new study conducted by brand research firm DB5 for Twitter, more than a third (34%) of Twitter users have already begun thinking about holiday shopping, and 81% say they love holiday shopping, compared to 56% of non-users.  

  • Adorama gets aboard the Google Express

    Consumer electronics retailer Adorama is the latest company to join with Google Express to offer same day delivery in Manhattan.

    Customers can now have their purchases of computers, tablets, smartphones, cameras, even TVs and home theaters, delivered right to their door on the same day they order. Google Express is currently offering a three-month free trial on eligible orders over $15 for new members or use the service for $4.99 per order on eligible orders over $15. 

  • Walmart holiday plans include reduced prices on 20,000 products, free shipping on hot items

    Bentonville, Ark. -- Walmart is upping the ante on holiday shopping. The chain announced that, starting Saturday, Nov. 1, it will reduce prices on more than 20,000 items. Walmart is also launching its holiday promotions on the first weekend in November to get a jump on what is expected to be a highly competitive selling season.  

  • Amazon starts holiday promotions on Nov. 1

    Seattle –- Amazon.com will start offering daily Black Friday deals on Saturday, Nov. 1. Amazon will also start offering two Deals of the Day every day through Monday, Dec. 22.  

  • General Mills connects to Hispanic customers through music

    General Mills has partnered  with GRAMMY Award-winning group Camila for the company's 2014-2015 Musica y Sabor campaign focused on connecting with customers in the Hispanic markets.

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