Digital Marketing

Consumer electronics retailer Adorama is the latest company to join with Google Express to offer same day delivery in Manhattan.

Customers can now have their purchases of computers, tablets, smartphones, cameras, even TVs and home theaters, delivered right to their door on the same day they order. Google Express is currently offering a three-month free trial on eligible orders over $15 for new members or use the service for $4.99 per order on eligible orders over $15. 

Bentonville, Ark. -- Walmart is upping the ante on holiday shopping. The chain announced that, starting Saturday, Nov. 1, it will reduce prices on more than 20,000 items. Walmart is also launching its holiday promotions on the first weekend in November to get a jump on what is expected to be a highly competitive selling season.  

Seattle –- Amazon.com will start offering daily Black Friday deals on Saturday, Nov. 1. Amazon will also start offering two Deals of the Day every day through Monday, Dec. 22.  

Get it before it’s gone is the message Amazon is sharing with holiday shoppers as it looks to drive sales of limited duration “Lightning Deals” supported by enhanced same day delivery capabilities.

Amazon’s countdown to Black Friday and then Christmas involves a strategy of featuring roughly 15,000 products the online retailer promotes as Lightning Deals because of reduced pricing during a tight promotional window.

Technological advancements and shifting shopper expectations have prompted Meijer and GE Lighting to embark on a major merchandising and first-of-its-kind education initiative.

As incandescent bulbs continue to disappear, the retailer and its largest light bulb supplier are creating a new shopping experience which will help shoppers navigate the many new options available as they prepare for the longer winter nights.

On the heels of moderating expectations for its third quarter performance, Kohl’s announced plans to improve results during the holidays, including an around the clock opening schedule beginning at 6 p.m. Thanksgiving Day.

Kohl’s will open its doors at 6 p.m. on Thanksgiving Day and remain open through midnight Friday, Nov. 28. The retailer will also offer a variety of omnichannel holiday services, including a daily “Today’s Deals” section on Kohls.com.

New York –- Holiday spending among U.S. consumers is expected to rise 1.9% in 2014 compared to the prior year. According to the 2014 Nielsen Holiday Retail Sales Forecast, which surveyed more than 25,000 demographically representative American households in September, 25% of respondents had already started holiday shopping in September.

By Ben Kaplan, CashStar   It is clear that mobile has an essential role in omnichannel retail, serving as the bridge between in-store and online with shoppers using their devices for product research both in and out of the store, to store and manage points, coupons and gift cards, and increasingly, to make purchases.