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Digital Marketing

  • Paster Enterprises rebrands to Paster Properties

    St. Paul, Minnesota - Shopping center developer and manager Paster Enterprises has rebranded to Paster Properties, and has debuted a new look and website. 

  • Wal-Mart launches omnichannel Cyber Week promotion Nov. 29

    San Bruno, Calif. – Wal-Mart Stores Inc. is offering 500 online deals during Cyber Week, starting Saturday, Nov. 29, more than double the number of cyber deals it offered last year. Every day through Friday, Dec. 5, Walmart.com will offer 500 discount items, with the best deals arriving on Cyber Monday, Dec. 1.   

  • Tech Guest Viewpoint – Surviving the Holiday Season, Week by Week

    By Christopher Lester, Emma   If you’re like me, you might still be in denial over the date on the calendar. But it’s true: The holidays are well upon us. Yes, it’s the most wonderful time of the year. But let’s be honest: It’s also one of the most stressful times of the year, and the busiest to boot.  

  • Macy's adds interactive fun to Black Friday

    In an effort to create even more buzz for its holiday promotions, Macy’s will give away $1 million in prizes during Black Friday weekend.  

    Using the Macy’s mobile app, customers shopping in-store will be able to scan QR codes to enter the giveaway during doorbuster hours, beginning at 6 p.m. on Thanksgiving Day through 1 p.m. on Nov. 28, and then again on Saturday, Nov. 29, from 7 a.m. to 1 p.m.

  • Maurices launches interactive shoppable video

    Duluth, Minn. – Specialty fashion retailer Maurices has partnered with interactive video provider Zentrick to upgrade its "How to Wear It" and "What to Wear: Summer 2014" online video campaigns. By integrating interactive elements into six 'look'-inspired videos, Zentrick and Maurices logged 15.2% engagement and a 7.4% click-through rate (CTR).   

  • CIT: Middle-market retail execs cautiously optimistic about holidays

      NEW YORK - Senior middle-market retail executives are cautiously optimistic about the upcoming holiday season.  Fifty-five percent of executives anticipate their total holiday sales will increase by 6% or more in 2014, as compared to only a third last year, according to an annual study conducted by CIT Group.  

  • Petco fetches deal with e-retailer

    As the pet supply industry continues to experience record growth, Petco is looking to expand its online offerings to include prescription services and more premium products.

    Petco has agreed to acquire Drs. Foster & Smith, a Wisconsin-based online pet store founded by veterinarians. Drs. Foster & Smith specializes in pet care and education and is known for veterinary expertise on prescription medications and premium products for dogs, cats, fish, birds, reptiles, horses and small animals.

  • Survey - 7 in 10 consumers to buy at least 1 holiday gift card online

    Portland, Ore. – Seven in 10 (71%) consumers intend to purchase at least one gift card  from an online website or mobile website/app during the upcoming holiday season, while 74% will buy at least one digital gift card. According to new data from POS solutions provider InComm, 85% of respondents age 18-35 agree that they’re likely to purchase at least one digital gift card this holiday season  
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