Digital Marketing

Younger shoppers make up the demographic group most likely to visit physical stores Thanksgiving weekend, but retailers had better be ready to offer the digital natives an ominchannel experience, according to new research from a leading retail trade group.  

Austin, Texas - Three in four Americans have made an impulse purchase. According to a new CreditCards.com report, nearly 90% of millennials said they had made an impulse purchase, compared to just 56% of seniors. And in an interesting finding,  men were nearly three times more likely than women to impulse buy while “intoxicated,” while women were twice as likely as men to impulse buy while “sad.”   The most common emotions at the time of purchase? “Excited” and “bored.”

By Christopher Lester, Emma   If you’re like me, you might still be in denial over the date on the calendar. But it’s true: The holidays are well upon us. Yes, it’s the most wonderful time of the year. But let’s be honest: It’s also one of the most stressful times of the year, and the busiest to boot.  

NEW YORK - Macy’s is enhancing its Black Friday promotions by giving away  a million dollars in prizes in stores nationwide during doorbuster hours. Beginning at 6 p.m. local time on Thanksgiving Day, customers will have a chance to win big, scoring digital gift codes that can be used instantly for Black Friday purchases.  

By Jason Becker, RICS Software   Retailers – take a step back from Black Friday weekend this year.    I’m not suggesting you shouldn’t move forward with your promotions and sales. Everyone knows that Black Friday weekend can be one of the most profitable times of the year for retailers. But relying too much on this crazy weekend of shopping to generate holiday season profits is a big mistake.  

CROSSMARK veteran Jim Norred was named president of the sales and marketing services company’s Marketing Solutions Group.

Norred most recently served as EVP of corporate development with responsibility for client services, business development, insights and corporate marketing. Prior to that, he served as the company’s CIO. He also has served as president of G2, an integrated marketing joint venture that ultimately was acquired by WPP in 2008.

St. Paul, Minnesota - Shopping center developer and manager Paster Enterprises has rebranded to Paster Properties, and has debuted a new look and website. 

San Bruno, Calif. – Wal-Mart Stores Inc. is offering 500 online deals during Cyber Week, starting Saturday, Nov. 29, more than double the number of cyber deals it offered last year. Every day through Friday, Dec. 5, Walmart.com will offer 500 discount items, with the best deals arriving on Cyber Monday, Dec. 1.