Skip to main content

Digital Marketing

  • Look out, Google Glass: Luxottica, Intel partner on wearable tech

    Miami – Google Glass has some competition on its hands. Luxottica Group S.pA. is launching a multiyear R&D collaboration with Intel Corp. to create eyewear infused with smart technology.

    The ultimate goal is to deliver smart, fashion-forward products that are meaningful and desirable to consumers. The first product from Intel and Luxottica is expected to launch in 2015.

  • Five Brands to Watch in 2015

    Brand-building expert and consultant Denise Lee Yohn has released her annual outlook for the year,  “Brands to Watch in 2015.”

  • Cyber Monday retains digital dominance

    The dynamics of Thanksgiving weekend retail activity continue to evolve, but Cyber Monday still rules with sales that topped $2 billion for the first time ever this year.

  • Study – Omnichannel retailers win Cyber Week; growing demand for in-store pickup

    San Luis Obispo, Calif. - Omnichannel retailers that provide cross-channel offers to their customers are the big winners emerging from this year’s “Cyber Week.” Data from Shopatron shows that forcing customers into buying frenzies on specific days is losing favor, and that retailers who focus on meeting cross-channel consumer demand with ever increasing levels of service are realizing the benefits.

  • Strong Holiday Season Likely for Retailers

    By Bruce Schanzer and Jennifer Bitterman

  • Cost Plus invites customers for tea

    Looking to capitalize on the immense popularity of the PBS show Downton Abbey, Cost Plus World Market is having an online tea party and expanding its range of Downton Abbey products just in time for the holiday shopping season.

  • comScore: Desktop Cyber Monday sales pass $2 billion

    Reston, Va. - Cyber Monday reached $2.04 billion in desktop online spending, up 17% from a year ago and representing the heaviest online spending day in history and the only day ever to surpass $2 billion in sales. According to data from comScore, the weekend after Thanksgiving also reached a major milestone as it saw its first ever billion-dollar online shopping day on Saturday, while Sunday’s sales just fell short of the $1 billion mark.

  • Target turns stores into mobile game for the holidays—with help from Google


    Minneapolis - Target Corp. continues to invest in new mobile and digital investments to drive traffic.  The retailer announced it is partnering with Google on an interactive mobile game experience that has a big in-store component.  The project is part of Google’s Art, Copy & Code program, which Google describes as partnerships that explore how creativity and technology can work hand in hand to build brands.

X
This ad will auto-close in 10 seconds