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Paramount exec joins digital beauty platform


Mia Goldwyn was named chief content officer at StyleHaul, a company that describes itself as the leading multi-platform marketing solution for fashion and beauty brands with scale.

Goldwyn joins StyleHaul, a platform with 138 million YouTube subscribers with 53 million unique monthly visitors, from Paramount Pictures. She spent 13 years with the studio and most recently served as vp of business development, digital and insurge. In her new role she will report to StyleHaul president and CEO Stephanie Horbaczewski.

"As we continue to expand our portfolio of branded content, creative and premium production programming, we are hiring executives who bring a unique expertise and global insight to the industry and our partners," Horbaczewski said.

Goldwyn will oversee the company's original content programming strategy including, production and expansion into new digital mediums. Goldwyn will also lead StyleHaul's partnership with FremantleMedia to develop 10 original content programs over the next two years.

"StyleHaul has built an impressive, highly engaged, and authentic global audience," said Mia Goldwyn, chief content officer, StyleHaul. "Our vision is to continue to scale that audience by delivering premium original programming and building innovative partnerships across all platforms."

StyleHaul continues to build out its executive team an in January added James Stafford, Google's former head of branded content in Europe to run StyleHaul U.K. Last year Alison Kennedy, formerly of Glam Media, joined StyleHaul as the company's chief revenue officer. Last year also saw the hiring of Seth Klein as CFO from CityGrid Media, a division of IAC.

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