Digital Marketing

Winston-Salem, N.C. - Lowes Foods, a locally-owned and operated grocery chain, has selected Unata’s customer engagement platform for a pilot which will offer a one-to-one e-commerce experience for its shoppers. Lowes’ new Click & Collect customer experience will include a one-to-one personalized homepage and personalized product recommendations across the shopping experience.

New York -- Upscale footwear brand Stuart Weitzman has launched its first Instagram-based advertising campaign. The online campaign features Cinemagraps, which animates a portion of a photo so that it looks like a video. It was done in collaboration with Jamie Beck and Kevin Burg of Ann Street Studio.

Specialty retailer Cost Plus World Market and digital retailer Shutterfly are teaming up for an omnichannel Mother’s Day promotion any mom would love.

Walmart is looking to increase its support of community food programs with a new "Fight Hunger. Spark Change." campaign this spring.

The national initiative will invite the public to take action in the fight against hunger. Working with some of the nation’s leading food companies –- Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever–- Walmart is offering the 140 million customers that shop at its stores each week three easy ways to help families in need in their local communities.

Jeffersonville, Ind. – Retailers worried that it will take a while for consumers to become comfortable engaging in omnichannel commerce via wearable technology can rest easy.

According to new research from Accent Marketing, half of more than 1,000 consumers surveyed said they would buy wearable tech so brands can send alerts and have more insight into their lifestyle.

And three in four Millennial respondents said they believe wearable technology is a new way for brands to engage consumers. Other key findings include:

Lands' End has added a digital component to its sponsorship of the White House Easter Egg Roll this year.

The retailer says this year's theme for the Easter Egg Roll is "#GimmeFive," which encourages Americans across the country to share five things on social media they are doing to eat better, be more active, and lead a healthier life, and supports the First Lady's Let's Move! initiative to help kids grow up healthy and have the opportunity to reach their full potential.

Bentonville, Ark. – Wal-Mart is launching the spring “Fight Hunger. Spark Change” campaign, a nationwide initiative inviting the public to take action in the fight against hunger. Working with food companies including Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever, Wal-Mart aims to donate up to $3 million to Feeding America based on customer participation in the #WeSparkChange social media challenge.

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