Digital Marketing

Lands' End has added a digital component to its sponsorship of the White House Easter Egg Roll this year.

The retailer says this year's theme for the Easter Egg Roll is "#GimmeFive," which encourages Americans across the country to share five things on social media they are doing to eat better, be more active, and lead a healthier life, and supports the First Lady's Let's Move! initiative to help kids grow up healthy and have the opportunity to reach their full potential.

Bentonville, Ark. – Wal-Mart is launching the spring “Fight Hunger. Spark Change” campaign, a nationwide initiative inviting the public to take action in the fight against hunger. Working with food companies including Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever, Wal-Mart aims to donate up to $3 million to Feeding America based on customer participation in the #WeSparkChange social media challenge.

Media is complex. Time Warner Cable Media makes it easier for you to target the right consumers effectively on every screen from TV to mobile.

New York – Lane Bryant is launching its #ImNoAngel omnichannel spring campaign Monday, April 6. The #ImNoAngel campaign, conceptualized by creative agency- Laird+Partners, kicks off with a series of TV advertisements and photographs taken by photographer Cass Bird.

The comprehensive national advertising campaign will feature Bird's images and video across Lane Bryant's stores and social media channels, as well as on billboards, public transportation (including on buses and subways), television and in print.

Baltimore - Retail was the largest vertical on the Millennial Media mobile advertising platform in 2014, followed by telecommunications and entertainment. According to the Millennial Media Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report, retail saw 49% year-over-year growth on the Millennial Media platform in 2014.

Decatur, Ill. - Decatur Earthmover Credit Union has selected the Buzz Points merchant-funded loyalty program. Buzz Points is free for consumers and allows credit union members to earn rewards by using their debit cards for everyday shopping.   

New York -- Technology is both disrupting and revitalizing retail, according to a new report by Fung Business Intelligence Centre Global Retail & Technology (FBIC).

Ace Hardware is following the omnichannel retail fulfillment trend of free same-day store pickup for online orders.

The retailer had launched the service at some stores in 2014, but is now rolling it out nationwide.

The program “enables consumers in neighborhoods across the country to complete their home maintenance projects more quickly and easily than they were able to before,” Jeff Gooding, the retailer’s senior director of consumer marketing, said in a statement.